#AC37B4#AC37B4

#AC37B4 is a mid, highly saturated purple. Relative luminance 0.148; OKLCH L 55.6% C 0.208 H 325.2°. Best body text is #FFFFFF at 5.30:1 contrast (WCAG AA passes).

Color values

HEX	#AC37B4
RGB	rgb(172, 55, 180)
HSL	hsl(296, 53%, 46%)
HSV	hsv(296, 69%, 71%)
CMYK	cmyk(4.4%, 69.4%, 0%, 29.4%)
CIE-LAB	lab(45.36, 62.64, -42.77)
CIE-LCH	lch(45.36, 75.85, 325.68°)
OKLab	oklab(55.61% 0.1709 -0.1189)
OKLCH	oklch(55.61% 0.208 325.2)
XYZ	xyz(26.6170, 14.8000, 44.6259)
Luminance	0.1480 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AC37B4 #3FB437

analogous

#6D37B4 #AC37B4 #B4377D

triadic

#AC37B4 #B4AC37 #37B4AC

tetradic

#AC37B4 #B46D37 #3FB437 #377DB4

square

#AC37B4 #B46D37 #3FB437 #377DB4

split-complementary

#AC37B4 #7DB437 #37B46D

monochromatic

#521A56 #7F2985 #AC37B4 #C65BCD #D68ADB

Accessibility & contrast

On white

5.30

#AC37B4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.96

#AC37B4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AC37B4

5.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AC37B4	#FFFFFF	#000000	##FFFFFF
##AC37B4	1.00	5.30	3.96	5.30
#FFFFFF	5.30	1.00	21.00	1.00
#000000	3.96	21.00	1.00	21.00
##FFFFFF	5.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1962B8

Deuteranopia (green-blind)

#5070B1

Tritanopia (blue-blind)

#B04B72

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #ac37b4;
/* rgb */ color: rgb(172, 55, 180);
/* oklch */ color: oklch(55.6% 0.208 325.2);

Tailwind

colors: {
  custom: {
    50: '#c878cb',
    500: '#ac37b4',
    950: '#000000',
  },
}

SCSS

$custom: #ac37b4;
$custom-light: #c878cb;
$custom-dark: #000000;

JSON

{
  "hex": "#ac37b4",
  "rgb": {
    "r": 172,
    "g": 55,
    "b": 180
  },
  "hsl": {
    "h": 296.16,
    "s": 53.191,
    "l": 46.078
  },
  "oklch": {
    "l": 0.55608,
    "c": 0.2082,
    "h": 325.2
  },
  "luminance": 0.14798
}

Semantic roles & 50–950 ramp

primary

#AC37B4

secondary

#86C681

accent

#DD4B55

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140A13

muted

#827C82

Preview Lab

Preview with #AC37B4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →