#AC37A4#AC37A4

#AC37A4 is a mid, vivid purple. Relative luminance 0.142; OKLCH L 54.7% C 0.195 H 330.8°. Best body text is #FFFFFF at 5.47:1 contrast (WCAG AA passes).

Color values

HEX	#AC37A4
RGB	rgb(172, 55, 164)
HSL	hsl(304, 52%, 45%)
HSV	hsv(304, 68%, 67%)
CMYK	cmyk(0%, 68%, 4.7%, 32.5%)
CIE-LAB	lab(44.50, 59.94, -34.67)
CIE-LCH	lch(44.50, 69.24, 329.95°)
OKLab	oklab(54.71% 0.1704 -0.0954)
OKLCH	oklch(54.71% 0.195 330.8)
XYZ	xyz(25.0802, 14.1853, 36.5318)
Luminance	0.1418 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AC37A4 #37AC3F

analogous

#7A37AC #AC37A4 #AC3769

triadic

#AC37A4 #A4AC37 #37A4AC

tetradic

#AC37A4 #AC7A37 #37AC3F #3769AC

square

#AC37A4 #AC7A37 #37AC3F #3769AC

split-complementary

#AC37A4 #69AC37 #37AC7A

monochromatic

#4F194C #7E2878 #AC37A4 #C957C1 #D885D2

Accessibility & contrast

On white

5.47

#AC37A4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.84

#AC37A4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AC37A4

5.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AC37A4	#FFFFFF	#000000	##FFFFFF
##AC37A4	1.00	5.47	3.84	5.47
#FFFFFF	5.47	1.00	21.00	1.00
#000000	3.84	21.00	1.00	21.00
##FFFFFF	5.47	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2E5FA7

Deuteranopia (green-blind)

#596FA1

Tritanopia (blue-blind)

#B34469

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ac37a4;
/* rgb */ color: rgb(172, 55, 164);
/* oklch */ color: oklch(54.7% 0.195 330.8);

Tailwind

colors: {
  custom: {
    50: '#c878bf',
    500: '#ac37a4',
    950: '#000000',
  },
}

SCSS

$custom: #ac37a4;
$custom-light: #c878bf;
$custom-dark: #000000;

JSON

{
  "hex": "#ac37a4",
  "rgb": {
    "r": 172,
    "g": 55,
    "b": 164
  },
  "hsl": {
    "h": 304.103,
    "s": 51.542,
    "l": 44.51
  },
  "oklch": {
    "l": 0.54709,
    "c": 0.19532,
    "h": 330.8
  },
  "luminance": 0.14183
}

Semantic roles & 50–950 ramp

primary

#AC37A4

secondary

#7DC282

accent

#DB574D

background

#FCF7FB

surface

#F9EEF7

border

#D2C9D0

text

#140A12

muted

#827C81

Preview Lab

Preview with #AC37A4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →