#AC37A3#AC37A3

#AC37A3 is a mid, vivid purple. Relative luminance 0.141; OKLCH L 54.7% C 0.195 H 331.1°. Best body text is #FFFFFF at 5.48:1 contrast (WCAG AA passes).

Color values

HEX	#AC37A3
RGB	rgb(172, 55, 163)
HSL	hsl(305, 52%, 45%)
HSV	hsv(305, 68%, 67%)
CMYK	cmyk(0%, 68%, 5.2%, 32.5%)
CIE-LAB	lab(44.45, 59.77, -34.15)
CIE-LCH	lch(44.45, 68.84, 330.26°)
OKLab	oklab(54.66% 0.1704 -0.0939)
OKLCH	oklch(54.66% 0.195 331.1)
XYZ	xyz(24.9903, 14.1493, 36.0581)
Luminance	0.1415 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AC37A3 #37AC40

analogous

#7A37AC #AC37A3 #AC3769

triadic

#AC37A3 #A3AC37 #37A3AC

tetradic

#AC37A3 #AC7A37 #37AC40 #3769AC

square

#AC37A3 #AC7A37 #37AC40 #3769AC

split-complementary

#AC37A3 #69AC37 #37AC7A

monochromatic

#4F194B #7E2877 #AC37A3 #C957C0 #D885D2

Accessibility & contrast

On white

5.48

#AC37A3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.83

#AC37A3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AC37A3

5.48:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AC37A3	#FFFFFF	#000000	##FFFFFF
##AC37A3	1.00	5.48	3.83	5.48
#FFFFFF	5.48	1.00	21.00	1.00
#000000	3.83	21.00	1.00	21.00
##FFFFFF	5.48	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2F5FA6

Deuteranopia (green-blind)

#596FA0

Tritanopia (blue-blind)

#B34468

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ac37a3;
/* rgb */ color: rgb(172, 55, 163);
/* oklch */ color: oklch(54.7% 0.195 331.1);

Tailwind

colors: {
  custom: {
    50: '#c878be',
    500: '#ac37a3',
    950: '#000000',
  },
}

SCSS

$custom: #ac37a3;
$custom-light: #c878be;
$custom-dark: #000000;

JSON

{
  "hex": "#ac37a3",
  "rgb": {
    "r": 172,
    "g": 55,
    "b": 163
  },
  "hsl": {
    "h": 304.615,
    "s": 51.542,
    "l": 44.51
  },
  "oklch": {
    "l": 0.54656,
    "c": 0.19455,
    "h": 331.1
  },
  "luminance": 0.14147
}

Semantic roles & 50–950 ramp

primary

#AC37A3

secondary

#7DC282

accent

#DB584D

background

#FCF7FB

surface

#F9EEF7

border

#D2C9D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AC37A3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →