#AC379D#AC379D

#AC379D is a mid, vivid purple. Relative luminance 0.139; OKLCH L 54.3% C 0.190 H 333.4°. Best body text is #FFFFFF at 5.54:1 contrast (WCAG AA passes).

Color values

HEX	#AC379D
RGB	rgb(172, 55, 157)
HSL	hsl(308, 52%, 45%)
HSV	hsv(308, 68%, 67%)
CMYK	cmyk(0%, 68%, 8.7%, 32.5%)
CIE-LAB	lab(44.15, 58.81, -31.04)
CIE-LCH	lch(44.15, 66.50, 332.17°)
OKLab	oklab(54.34% 0.1699 -0.0849)
OKLCH	oklch(54.34% 0.19 333.4)
XYZ	xyz(24.4654, 13.9393, 33.2938)
Luminance	0.1394 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AC379D #37AC46

analogous

#8137AC #AC379D #AC3763

triadic

#AC379D #9DAC37 #379DAC

tetradic

#AC379D #AC8137 #37AC46 #3763AC

square

#AC379D #AC8137 #37AC46 #3763AC

split-complementary

#AC379D #63AC37 #37AC81

monochromatic

#4F1948 #7E2873 #AC379D #C957BB #D885CD

Accessibility & contrast

On white

5.54

#AC379D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.79

#AC379D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AC379D

5.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AC379D	#FFFFFF	#000000	##FFFFFF
##AC379D	1.00	5.54	3.79	5.54
#FFFFFF	5.54	1.00	21.00	1.00
#000000	3.79	21.00	1.00	21.00
##FFFFFF	5.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#345EA0

Deuteranopia (green-blind)

#5C6E9A

Tritanopia (blue-blind)

#B44165

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ac379d;
/* rgb */ color: rgb(172, 55, 157);
/* oklch */ color: oklch(54.3% 0.190 333.4);

Tailwind

colors: {
  custom: {
    50: '#c877ba',
    500: '#ac379d',
    950: '#000000',
  },
}

SCSS

$custom: #ac379d;
$custom-light: #c877ba;
$custom-dark: #000000;

JSON

{
  "hex": "#ac379d",
  "rgb": {
    "r": 172,
    "g": 55,
    "b": 157
  },
  "hsl": {
    "h": 307.692,
    "s": 51.542,
    "l": 44.51
  },
  "oklch": {
    "l": 0.54341,
    "c": 0.18993,
    "h": 333.4
  },
  "luminance": 0.13937
}

Semantic roles & 50–950 ramp

primary

#AC379D

secondary

#7DC286

accent

#DB5F4D

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AC379D

Body copy rendered with the generated semantic roles for this colour.

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