#AC374D#AC374D

#AC374D is a mid, vivid red. Relative luminance 0.120; OKLCH L 51.3% C 0.152 H 13.3°. Best body text is #FFFFFF at 6.16:1 contrast (WCAG AA passes).

Color values

HEX	#AC374D
RGB	rgb(172, 55, 77)
HSL	hsl(349, 52%, 45%)
HSV	hsv(349, 68%, 67%)
CMYK	cmyk(0%, 68%, 55.2%, 32.5%)
CIE-LAB	lab(41.28, 49.10, 13.94)
CIE-LCH	lch(41.28, 51.04, 15.85°)
OKLab	oklab(51.3% 0.1481 0.035)
OKLCH	oklch(51.3% 0.152 13.3)
XYZ	xyz(19.7208, 12.0415, 8.3055)
Luminance	0.1204 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AC374D #37AC96

analogous

#AC3788 #AC374D #AC5C37

triadic

#AC374D #4DAC37 #374DAC

tetradic

#AC374D #88AC37 #37AC96 #5C37AC

square

#AC374D #88AC37 #37AC96 #5C37AC

split-complementary

#AC374D #37AC5C #3788AC

monochromatic

#4F1923 #7E2838 #AC374D #C9576C #D88595

Accessibility & contrast

On white

6.16

#AC374D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.41

#AC374D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AC374D

6.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AC374D	#FFFFFF	#000000	##FFFFFF
##AC374D	1.00	6.16	3.41	6.16
#FFFFFF	6.16	1.00	21.00	1.00
#000000	3.41	21.00	1.00	21.00
##FFFFFF	6.16	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#54524D

Deuteranopia (green-blind)

#726A4A

Tritanopia (blue-blind)

#BC2040

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ac374d;
/* rgb */ color: rgb(172, 55, 77);
/* oklch */ color: oklch(51.3% 0.152 13.3);

Tailwind

colors: {
  custom: {
    50: '#ca757e',
    500: '#ac374d',
    950: '#000000',
  },
}

SCSS

$custom: #ac374d;
$custom-light: #ca757e;
$custom-dark: #000000;

JSON

{
  "hex": "#ac374d",
  "rgb": {
    "r": 172,
    "g": 55,
    "b": 77
  },
  "hsl": {
    "h": 348.718,
    "s": 51.542,
    "l": 44.51
  },
  "oklch": {
    "l": 0.51301,
    "c": 0.15218,
    "h": 13.3
  },
  "luminance": 0.12039
}

Semantic roles & 50–950 ramp

primary

#AC374D

secondary

#7DC2B5

accent

#DBC04D

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#14090A

muted

#837B7C

Preview Lab

Preview with #AC374D

Body copy rendered with the generated semantic roles for this colour.

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