#AC373D#AC373D
#AC373D is a mid, vivid red. Relative luminance 0.118; OKLCH L 51.0% C 0.152 H 21.6°. Best body text is #FFFFFF at 6.24:1 contrast (WCAG AA passes).
Color values
| HEX | #AC373D |
|---|---|
| RGB | rgb(172, 55, 61) |
| HSL | hsl(357, 52%, 45%) |
| HSV | hsv(357, 68%, 67%) |
| CMYK | cmyk(0%, 68%, 64.5%, 32.5%) |
| CIE-LAB | lab(40.97, 47.96, 23.45) |
| CIE-LCH | lch(40.97, 53.38, 26.06°) |
| OKLab | oklab(50.96% 0.1417 0.056) |
| OKLCH | oklch(50.96% 0.152 21.6) |
| XYZ | xyz(19.2237, 11.8427, 5.6876) |
| Luminance | 0.1184 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 4.16
Cardinal
#C41E3A
ΔE00 4.57
Brown
#A52A2A
ΔE00 4.59
Lipstick Red
#C0022F
ΔE00 5.11
Dusty Red
#B9484E
ΔE00 5.17
Rose Red
#BE013C
ΔE00 5.68
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AC373D #37ACA6
analogous
#AC3778 #AC373D #AC6C37
triadic
#AC373D #3DAC37 #373DAC
tetradic
#AC373D #78AC37 #37ACA6 #6C37AC
square
#AC373D #78AC37 #37ACA6 #6C37AC
split-complementary
#AC373D #37AC6C #3778AC
monochromatic
#4F191C #7E282D #AC373D #C9575D #D8858A
Accessibility & contrast
On white
6.24
#AC373D on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.37
#AC373D on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AC373D
6.24:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AC373D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AC373D | 1.00 | 6.24 | 3.37 | 6.24 |
| #FFFFFF | 6.24 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.37 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.24 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#56513C
Deuteranopia (green-blind)
#746A3A
Tritanopia (blue-blind)
#BD1A3A
Achromatopsia (no color)
#616161
Design tokens & code
CSS
--color: #ac373d; /* rgb */ color: rgb(172, 55, 61); /* oklch */ color: oklch(51.0% 0.152 21.6);
Tailwind
colors: {
custom: {
50: '#cb7572',
500: '#ac373d',
950: '#000000',
},
}SCSS
$custom: #ac373d; $custom-light: #cb7572; $custom-dark: #000000;
JSON
{
"hex": "#ac373d",
"rgb": {
"r": 172,
"g": 55,
"b": 61
},
"hsl": {
"h": 356.923,
"s": 51.542,
"l": 44.51
},
"oklch": {
"l": 0.50962,
"c": 0.15233,
"h": 21.6
},
"luminance": 0.1184
}Semantic roles & 50–950 ramp
primary
#AC373D
secondary
#7DC2BE
accent
#DBD44D
background
#FDF7F6
surface
#FAEDEC
border
#D3C8C7
text
#150908
muted
#837B7B