#AC353D#AC353D
#AC353D is a mid, vivid red. Relative luminance 0.117; OKLCH L 50.7% C 0.154 H 20.9°. Best body text is #FFFFFF at 6.30:1 contrast (WCAG AA passes).
Color values
| HEX | #AC353D |
|---|---|
| RGB | rgb(172, 53, 61) |
| HSL | hsl(356, 53%, 44%) |
| HSV | hsv(356, 69%, 67%) |
| CMYK | cmyk(0%, 69.2%, 64.5%, 32.5%) |
| CIE-LAB | lab(40.66, 48.78, 23.07) |
| CIE-LCH | lch(40.66, 53.96, 25.31°) |
| OKLab | oklab(50.74% 0.1443 0.0551) |
| OKLCH | oklch(50.74% 0.154 20.9) |
| XYZ | xyz(19.1306, 11.6565, 5.6565) |
| Luminance | 0.1165 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 4.45
Dull Red
#BB3F3F
ΔE00 4.55
Brown
#A52A2A
ΔE00 4.69
Lipstick Red
#C0022F
ΔE00 4.96
Rose Red
#BE013C
ΔE00 5.25
Rouge
#AB1239
ΔE00 5.29
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AC353D #35ACA4
analogous
#AC3579 #AC353D #AC6935
triadic
#AC353D #3DAC35 #353DAC
tetradic
#AC353D #79AC35 #35ACA4 #6935AC
square
#AC353D #79AC35 #35ACA4 #6935AC
split-complementary
#AC353D #35AC69 #3579AC
monochromatic
#4E181C #7D272C #AC353D #CA545C #D98388
Accessibility & contrast
On white
6.30
#AC353D on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.33
#AC353D on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AC353D
6.30:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AC353D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AC353D | 1.00 | 6.30 | 3.33 | 6.30 |
| #FFFFFF | 6.30 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.33 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.30 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#55503C
Deuteranopia (green-blind)
#73693A
Tritanopia (blue-blind)
#BD1539
Achromatopsia (no color)
#606060
Design tokens & code
CSS
--color: #ac353d; /* rgb */ color: rgb(172, 53, 61); /* oklch */ color: oklch(50.7% 0.154 20.9);
Tailwind
colors: {
custom: {
50: '#cc7472',
500: '#ac353d',
950: '#000000',
},
}SCSS
$custom: #ac353d; $custom-light: #cc7472; $custom-dark: #000000;
JSON
{
"hex": "#ac353d",
"rgb": {
"r": 172,
"g": 53,
"b": 61
},
"hsl": {
"h": 355.966,
"s": 52.889,
"l": 44.118
},
"oklch": {
"l": 0.50738,
"c": 0.15444,
"h": 20.9
},
"luminance": 0.11654
}Semantic roles & 50–950 ramp
primary
#AC353D
secondary
#7BC2BD
accent
#DCD34C
background
#FDF7F6
surface
#FAEDEC
border
#D3C8C7
text
#150908
muted
#837B7B