#AC344E#AC344E
#AC344E is a mid, vivid red. Relative luminance 0.118; OKLCH L 51.0% C 0.156 H 11.9°. Best body text is #FFFFFF at 6.26:1 contrast (WCAG AA passes).
Color values
| HEX | #AC344E |
|---|---|
| RGB | rgb(172, 52, 78) |
| HSL | hsl(347, 54%, 44%) |
| HSV | hsv(347, 70%, 67%) |
| CMYK | cmyk(0%, 69.8%, 54.7%, 32.5%) |
| CIE-LAB | lab(40.86, 50.39, 12.74) |
| CIE-LCH | lch(40.86, 51.98, 14.19°) |
| OKLab | oklab(51% 0.1524 0.0321) |
| OKLCH | oklch(51% 0.156 11.9) |
| XYZ | xyz(19.6182, 11.7794, 8.4468) |
| Luminance | 0.1178 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Light Burgundy
#A8415B
ΔE00 3.64
Light Maroon
#A24857
ΔE00 4.32
Raspberry (survey)
#B00149
ΔE00 4.96
Dark Rose
#B5485D
ΔE00 4.97
Purplish Red
#B0054B
ΔE00 4.97
Rouge
#AB1239
ΔE00 5.31
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AC344E #34AC92
analogous
#AC348A #AC344E #AC5634
triadic
#AC344E #4EAC34 #344EAC
tetradic
#AC344E #8AAC34 #34AC92 #5634AC
square
#AC344E #8AAC34 #34AC92 #5634AC
split-complementary
#AC344E #34AC56 #348AAC
monochromatic
#4E1823 #7D2639 #AC344E #CB526C #D98194
Accessibility & contrast
On white
6.26
#AC344E on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.36
#AC344E on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AC344E
6.26:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AC344E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AC344E | 1.00 | 6.26 | 3.36 | 6.26 |
| #FFFFFF | 6.26 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.36 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.26 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#52514E
Deuteranopia (green-blind)
#71694B
Tritanopia (blue-blind)
#BC1B3E
Achromatopsia (no color)
#606060
Design tokens & code
CSS
--color: #ac344e; /* rgb */ color: rgb(172, 52, 78); /* oklch */ color: oklch(51.0% 0.156 11.9);
Tailwind
colors: {
custom: {
50: '#cb747f',
500: '#ac344e',
950: '#000000',
},
}SCSS
$custom: #ac344e; $custom-light: #cb747f; $custom-dark: #000000;
JSON
{
"hex": "#ac344e",
"rgb": {
"r": 172,
"g": 52,
"b": 78
},
"hsl": {
"h": 347,
"s": 53.571,
"l": 43.922
},
"oklch": {
"l": 0.50997,
"c": 0.15572,
"h": 11.9
},
"luminance": 0.11777
}Semantic roles & 50–950 ramp
primary
#AC344E
secondary
#79C2B3
accent
#DDBD4B
background
#FDF7F7
surface
#FAEDEE
border
#D3C8C9
text
#14090A
muted
#837B7C