#AC343D#AC343D
#AC343D is a mid, vivid red. Relative luminance 0.116; OKLCH L 50.6% C 0.155 H 20.6°. Best body text is #FFFFFF at 6.34:1 contrast (WCAG AA passes).
Color values
| HEX | #AC343D |
|---|---|
| RGB | rgb(172, 52, 61) |
| HSL | hsl(356, 54%, 44%) |
| HSV | hsv(356, 70%, 67%) |
| CMYK | cmyk(0%, 69.8%, 64.5%, 32.5%) |
| CIE-LAB | lab(40.52, 49.18, 22.89) |
| CIE-LCH | lch(40.52, 54.24, 24.95°) |
| OKLab | oklab(50.63% 0.1456 0.0547) |
| OKLCH | oklch(50.63% 0.155 20.6) |
| XYZ | xyz(19.0855, 11.5663, 5.6415) |
| Luminance | 0.1156 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 4.41
Dull Red
#BB3F3F
ΔE00 4.74
Brown
#A52A2A
ΔE00 4.76
Lipstick Red
#C0022F
ΔE00 4.90
Rouge
#AB1239
ΔE00 5.05
Rose Red
#BE013C
ΔE00 5.05
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AC343D #34ACA3
analogous
#AC3479 #AC343D #AC6734
triadic
#AC343D #3DAC34 #343DAC
tetradic
#AC343D #79AC34 #34ACA3 #6734AC
square
#AC343D #79AC34 #34ACA3 #6734AC
split-complementary
#AC343D #34AC67 #3479AC
monochromatic
#4E181C #7D262C #AC343D #CB525B #D98188
Accessibility & contrast
On white
6.34
#AC343D on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.31
#AC343D on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AC343D
6.34:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AC343D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AC343D | 1.00 | 6.34 | 3.31 | 6.34 |
| #FFFFFF | 6.34 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.31 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.34 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#544F3C
Deuteranopia (green-blind)
#73693A
Tritanopia (blue-blind)
#BD1338
Achromatopsia (no color)
#5F5F5F
Design tokens & code
CSS
--color: #ac343d; /* rgb */ color: rgb(172, 52, 61); /* oklch */ color: oklch(50.6% 0.155 20.6);
Tailwind
colors: {
custom: {
50: '#cc7372',
500: '#ac343d',
950: '#000000',
},
}SCSS
$custom: #ac343d; $custom-light: #cc7372; $custom-dark: #000000;
JSON
{
"hex": "#ac343d",
"rgb": {
"r": 172,
"g": 52,
"b": 61
},
"hsl": {
"h": 355.5,
"s": 53.571,
"l": 43.922
},
"oklch": {
"l": 0.50628,
"c": 0.15549,
"h": 20.6
},
"luminance": 0.11564
}Semantic roles & 50–950 ramp
primary
#AC343D
secondary
#79C2BD
accent
#DDD24B
background
#FDF7F6
surface
#FAEDEC
border
#D3C8C7
text
#150908
muted
#837B7B