#AC3398#AC3398

#AC3398 is a mid, vivid purple. Relative luminance 0.134; OKLCH L 53.7% C 0.191 H 335.3°. Best body text is #FFFFFF at 5.70:1 contrast (WCAG AA passes).

Color values

HEX	#AC3398
RGB	rgb(172, 51, 152)
HSL	hsl(310, 54%, 44%)
HSV	hsv(310, 70%, 67%)
CMYK	cmyk(0%, 70.3%, 11.6%, 32.5%)
CIE-LAB	lab(43.37, 59.53, -29.25)
CIE-LCH	lch(43.37, 66.33, 333.83°)
OKLab	oklab(53.7% 0.1737 -0.0798)
OKLCH	oklch(53.7% 0.191 335.3)
XYZ	xyz(23.8649, 13.4074, 31.0307)
Luminance	0.1341 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AC3398 #33AC47

analogous

#8333AC #AC3398 #AC335B

triadic

#AC3398 #98AC33 #3398AC

tetradic

#AC3398 #AC8333 #33AC47 #335BAC

square

#AC3398 #AC8333 #33AC47 #335BAC

split-complementary

#AC3398 #5BAC33 #33AC83

monochromatic

#4E1745 #7D256E #AC3398 #CB51B7 #D980CB

Accessibility & contrast

On white

5.70

#AC3398 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.68

#AC3398 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AC3398

5.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AC3398	#FFFFFF	#000000	##FFFFFF
##AC3398	1.00	5.70	3.68	5.70
#FFFFFF	5.70	1.00	21.00	1.00
#000000	3.68	21.00	1.00	21.00
##FFFFFF	5.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#335B9B

Deuteranopia (green-blind)

#5D6D95

Tritanopia (blue-blind)

#B53C61

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ac3398;
/* rgb */ color: rgb(172, 51, 152);
/* oklch */ color: oklch(53.7% 0.191 335.3);

Tailwind

colors: {
  custom: {
    50: '#c875b6',
    500: '#ac3398',
    950: '#000000',
  },
}

SCSS

$custom: #ac3398;
$custom-light: #c875b6;
$custom-dark: #000000;

JSON

{
  "hex": "#ac3398",
  "rgb": {
    "r": 172,
    "g": 51,
    "b": 152
  },
  "hsl": {
    "h": 309.917,
    "s": 54.26,
    "l": 43.725
  },
  "oklch": {
    "l": 0.537,
    "c": 0.19119,
    "h": 335.3
  },
  "luminance": 0.13405
}

Semantic roles & 50–950 ramp

primary

#AC3398

secondary

#78C285

accent

#DE634A

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AC3398

Body copy rendered with the generated semantic roles for this colour.

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