#AC324A#AC324A
#AC324A is a mid, vivid red. Relative luminance 0.115; OKLCH L 50.7% C 0.158 H 13.5°. Best body text is #FFFFFF at 6.35:1 contrast (WCAG AA passes).
Color values
| HEX | #AC324A |
|---|---|
| RGB | rgb(172, 50, 74) |
| HSL | hsl(348, 55%, 44%) |
| HSV | hsv(348, 71%, 67%) |
| CMYK | cmyk(0%, 70.9%, 57%, 32.5%) |
| CIE-LAB | lab(40.49, 50.86, 14.74) |
| CIE-LCH | lch(40.49, 52.95, 16.17°) |
| OKLab | oklab(50.69% 0.1533 0.0368) |
| OKLCH | oklch(50.69% 0.158 13.5) |
| XYZ | xyz(19.3917, 11.5490, 7.6853) |
| Luminance | 0.1155 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 4.45
Light Burgundy
#A8415B
ΔE00 4.64
Light Maroon
#A24857
ΔE00 4.83
Rose Red
#BE013C
ΔE00 4.92
Raspberry (survey)
#B00149
ΔE00 5.14
Purplish Red
#B0054B
ΔE00 5.26
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AC324A #32AC94
analogous
#AC3287 #AC324A #AC5732
triadic
#AC324A #4AAC32 #324AAC
tetradic
#AC324A #87AC32 #32AC94 #5732AC
square
#AC324A #87AC32 #32AC94 #5732AC
split-complementary
#AC324A #32AC57 #3287AC
monochromatic
#4D1621 #7D2436 #AC324A #CC4F68 #DA7F91
Accessibility & contrast
On white
6.35
#AC324A on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.31
#AC324A on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AC324A
6.35:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AC324A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AC324A | 1.00 | 6.35 | 3.31 | 6.35 |
| #FFFFFF | 6.35 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.31 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.35 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#514F4A
Deuteranopia (green-blind)
#706947
Tritanopia (blue-blind)
#BC153C
Achromatopsia (no color)
#5F5F5F
Design tokens & code
CSS
--color: #ac324a; /* rgb */ color: rgb(172, 50, 74); /* oklch */ color: oklch(50.7% 0.158 13.5);
Tailwind
colors: {
custom: {
50: '#cb737c',
500: '#ac324a',
950: '#000000',
},
}SCSS
$custom: #ac324a; $custom-light: #cb737c; $custom-dark: #000000;
JSON
{
"hex": "#ac324a",
"rgb": {
"r": 172,
"g": 50,
"b": 74
},
"hsl": {
"h": 348.197,
"s": 54.955,
"l": 43.529
},
"oklch": {
"l": 0.50691,
"c": 0.15761,
"h": 13.5
},
"luminance": 0.11546
}Semantic roles & 50–950 ramp
primary
#AC324A
secondary
#77C3B4
accent
#DEC14A
background
#FDF7F7
surface
#FAEDEE
border
#D3C8C9
text
#140909
muted
#837B7B