#AC309E#AC309E
#AC309E is a mid, vivid purple. Relative luminance 0.134; OKLCH L 53.7% C 0.199 H 333.0°. Best body text is #FFFFFF at 5.72:1 contrast (WCAG AA passes).
Color values
| HEX | #AC309E |
|---|---|
| RGB | rgb(172, 48, 158) |
| HSL | hsl(307, 56%, 43%) |
| HSV | hsv(307, 72%, 67%) |
| CMYK | cmyk(0%, 72.1%, 8.1%, 32.5%) |
| CIE-LAB | lab(43.29, 61.51, -32.98) |
| CIE-LCH | lch(43.29, 69.79, 331.80°) |
| OKLab | oklab(53.74% 0.1774 -0.0905) |
| OKLCH | oklch(53.74% 0.199 333) |
| XYZ | xyz(24.2419, 13.3552, 33.6422) |
| Luminance | 0.1335 (WCAG relative) |
| Temperature | neutral |
| Family | purple |
Closest named colors
Ugly Purple
#A442A0
ΔE00 2.91
Medium Purple
#9E43A2
ΔE00 3.69
Warm Purple
#952E8F
ΔE00 4.79
Barney
#AC1DB8
ΔE00 5.13
Barney Purple
#A00498
ΔE00 5.49
Purply
#983FB2
ΔE00 6.20
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AC309E #30AC3E
analogous
#7C30AC #AC309E #AC3060
triadic
#AC309E #9EAC30 #309EAC
tetradic
#AC309E #AC7C30 #30AC3E #3060AC
square
#AC309E #AC7C30 #30AC3E #3060AC
split-complementary
#AC309E #60AC30 #30AC7C
monochromatic
#4C1546 #7C2372 #AC309E #CD4CBF #DA7CD0
Accessibility & contrast
On white
5.72
#AC309E on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.67
#AC309E on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AC309E
5.72:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AC309E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AC309E | 1.00 | 5.72 | 3.67 | 5.72 |
| #FFFFFF | 5.72 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.67 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.72 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2B5BA1
Deuteranopia (green-blind)
#596D9B
Tritanopia (blue-blind)
#B43C64
Achromatopsia (no color)
#666666
Design tokens & code
CSS
--color: #ac309e; /* rgb */ color: rgb(172, 48, 158); /* oklch */ color: oklch(53.7% 0.199 333.0);
Tailwind
colors: {
custom: {
50: '#c874bb',
500: '#ac309e',
950: '#000000',
},
}SCSS
$custom: #ac309e; $custom-light: #c874bb; $custom-dark: #000000;
JSON
{
"hex": "#ac309e",
"rgb": {
"r": 172,
"g": 48,
"b": 158
},
"hsl": {
"h": 306.774,
"s": 56.364,
"l": 43.137
},
"oklch": {
"l": 0.53741,
"c": 0.19913,
"h": 333
},
"luminance": 0.13353
}Semantic roles & 50–950 ramp
primary
#AC309E
secondary
#75C37E
accent
#E05948
background
#FCF7FB
surface
#F9EDF6
border
#D2C8D0
text
#140912
muted
#827B81