#AC309D#AC309D

#AC309D is a mid, vivid purple. Relative luminance 0.133; OKLCH L 53.7% C 0.198 H 333.4°. Best body text is #FFFFFF at 5.73:1 contrast (WCAG AA passes).

Color values

HEX	#AC309D
RGB	rgb(172, 48, 157)
HSL	hsl(307, 56%, 43%)
HSV	hsv(307, 72%, 67%)
CMYK	cmyk(0%, 72.1%, 8.7%, 32.5%)
CIE-LAB	lab(43.24, 61.36, -32.46)
CIE-LCH	lch(43.24, 69.41, 332.12°)
OKLab	oklab(53.69% 0.1773 -0.089)
OKLCH	oklch(53.69% 0.198 333.4)
XYZ	xyz(24.1562, 13.3209, 33.1907)
Luminance	0.1332 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AC309D #30AC3F

analogous

#7D30AC #AC309D #AC305F

triadic

#AC309D #9DAC30 #309DAC

tetradic

#AC309D #AC7D30 #30AC3F #305FAC

square

#AC309D #AC7D30 #30AC3F #305FAC

split-complementary

#AC309D #5FAC30 #30AC7D

monochromatic

#4C1546 #7C2371 #AC309D #CD4CBD #DA7CCF

Accessibility & contrast

On white

5.73

#AC309D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.66

#AC309D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AC309D

5.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AC309D	#FFFFFF	#000000	##FFFFFF
##AC309D	1.00	5.73	3.66	5.73
#FFFFFF	5.73	1.00	21.00	1.00
#000000	3.66	21.00	1.00	21.00
##FFFFFF	5.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2C5BA0

Deuteranopia (green-blind)

#596C9A

Tritanopia (blue-blind)

#B43C63

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ac309d;
/* rgb */ color: rgb(172, 48, 157);
/* oklch */ color: oklch(53.7% 0.198 333.4);

Tailwind

colors: {
  custom: {
    50: '#c874ba',
    500: '#ac309d',
    950: '#000000',
  },
}

SCSS

$custom: #ac309d;
$custom-light: #c874ba;
$custom-dark: #000000;

JSON

{
  "hex": "#ac309d",
  "rgb": {
    "r": 172,
    "g": 48,
    "b": 157
  },
  "hsl": {
    "h": 307.258,
    "s": 56.364,
    "l": 43.137
  },
  "oklch": {
    "l": 0.53688,
    "c": 0.19839,
    "h": 333.4
  },
  "luminance": 0.13319
}

Semantic roles & 50–950 ramp

primary

#AC309D

secondary

#75C37E

accent

#E05A48

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AC309D

Body copy rendered with the generated semantic roles for this colour.

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