#AC309B#AC309B

#AC309B is a mid, vivid purple. Relative luminance 0.133; OKLCH L 53.6% C 0.197 H 334.1°. Best body text is #FFFFFF at 5.75:1 contrast (WCAG AA passes).

Color values

HEX	#AC309B
RGB	rgb(172, 48, 155)
HSL	hsl(308, 56%, 43%)
HSV	hsv(308, 72%, 67%)
CMYK	cmyk(0%, 72.1%, 9.9%, 32.5%)
CIE-LAB	lab(43.14, 61.05, -31.41)
CIE-LCH	lch(43.14, 68.66, 332.77°)
OKLab	oklab(53.58% 0.1772 -0.086)
OKLCH	oklch(53.58% 0.197 334.1)
XYZ	xyz(23.9868, 13.2532, 32.2988)
Luminance	0.1325 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AC309B #30AC41

analogous

#7F30AC #AC309B #AC305D

triadic

#AC309B #9BAC30 #309BAC

tetradic

#AC309B #AC7F30 #30AC41 #305DAC

square

#AC309B #AC7F30 #30AC41 #305DAC

split-complementary

#AC309B #5DAC30 #30AC7F

monochromatic

#4C1545 #7C2370 #AC309B #CD4CBB #DA7CCD

Accessibility & contrast

On white

5.75

#AC309B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.65

#AC309B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AC309B

5.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AC309B	#FFFFFF	#000000	##FFFFFF
##AC309B	1.00	5.75	3.65	5.75
#FFFFFF	5.75	1.00	21.00	1.00
#000000	3.65	21.00	1.00	21.00
##FFFFFF	5.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2E5A9E

Deuteranopia (green-blind)

#5A6C98

Tritanopia (blue-blind)

#B43B62

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ac309b;
/* rgb */ color: rgb(172, 48, 155);
/* oklch */ color: oklch(53.6% 0.197 334.1);

Tailwind

colors: {
  custom: {
    50: '#c874b9',
    500: '#ac309b',
    950: '#000000',
  },
}

SCSS

$custom: #ac309b;
$custom-light: #c874b9;
$custom-dark: #000000;

JSON

{
  "hex": "#ac309b",
  "rgb": {
    "r": 172,
    "g": 48,
    "b": 155
  },
  "hsl": {
    "h": 308.226,
    "s": 56.364,
    "l": 43.137
  },
  "oklch": {
    "l": 0.53583,
    "c": 0.19693,
    "h": 334.1
  },
  "luminance": 0.13251
}

Semantic roles & 50–950 ramp

primary

#AC309B

secondary

#75C380

accent

#E05D48

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AC309B

Body copy rendered with the generated semantic roles for this colour.

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