#AC304D#AC304D

#AC304D is a mid, vivid red. Relative luminance 0.114; OKLCH L 50.6% C 0.160 H 11.4°. Best body text is #FFFFFF at 6.39:1 contrast (WCAG AA passes).

Color values

HEX	#AC304D
RGB	rgb(172, 48, 77)
HSL	hsl(346, 56%, 43%)
HSV	hsv(346, 72%, 67%)
CMYK	cmyk(0%, 72.1%, 55.2%, 32.5%)
CIE-LAB	lab(40.28, 51.85, 12.57)
CIE-LCH	lch(40.28, 53.35, 13.63°)
OKLab	oklab(50.56% 0.1569 0.0317)
OKLCH	oklch(50.56% 0.16 11.4)
XYZ	xyz(19.4116, 11.4231, 8.2024)
Luminance	0.1142 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AC304D #30AC8F

analogous

#AC308B #AC304D #AC5130

triadic

#AC304D #4DAC30 #304DAC

tetradic

#AC304D #8BAC30 #30AC8F #5130AC

square

#AC304D #8BAC30 #30AC8F #5130AC

split-complementary

#AC304D #30AC51 #308BAC

monochromatic

#4C1522 #7C2338 #AC304D #CD4C6A #DA7C92

Accessibility & contrast

On white

6.39

#AC304D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.28

#AC304D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AC304D

6.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AC304D	#FFFFFF	#000000	##FFFFFF
##AC304D	1.00	6.39	3.28	6.39
#FFFFFF	6.39	1.00	21.00	1.00
#000000	3.28	21.00	1.00	21.00
##FFFFFF	6.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4F4D

Deuteranopia (green-blind)

#6F684A

Tritanopia (blue-blind)

#BC123C

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ac304d;
/* rgb */ color: rgb(172, 48, 77);
/* oklch */ color: oklch(50.6% 0.160 11.4);

Tailwind

colors: {
  custom: {
    50: '#cb727e',
    500: '#ac304d',
    950: '#000000',
  },
}

SCSS

$custom: #ac304d;
$custom-light: #cb727e;
$custom-dark: #000000;

JSON

{
  "hex": "#ac304d",
  "rgb": {
    "r": 172,
    "g": 48,
    "b": 77
  },
  "hsl": {
    "h": 345.968,
    "s": 56.364,
    "l": 43.137
  },
  "oklch": {
    "l": 0.5056,
    "c": 0.16006,
    "h": 11.4
  },
  "luminance": 0.1142
}

Semantic roles & 50–950 ramp

primary

#AC304D

secondary

#75C3B1

accent

#E0BC48

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#140809

muted

#837B7B

Preview Lab

Preview with #AC304D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →