#AC304A#AC304A
#AC304A is a mid, vivid red. Relative luminance 0.114; OKLCH L 50.5% C 0.160 H 13.0°. Best body text is #FFFFFF at 6.41:1 contrast (WCAG AA passes).
Color values
| HEX | #AC304A |
|---|---|
| RGB | rgb(172, 48, 74) |
| HSL | hsl(347, 56%, 43%) |
| HSV | hsv(347, 72%, 67%) |
| CMYK | cmyk(0%, 72.1%, 57%, 32.5%) |
| CIE-LAB | lab(40.22, 51.61, 14.37) |
| CIE-LCH | lch(40.22, 53.58, 15.56°) |
| OKLab | oklab(50.49% 0.1557 0.0359) |
| OKLCH | oklch(50.49% 0.16 13) |
| XYZ | xyz(19.3081, 11.3817, 7.6574) |
| Luminance | 0.1138 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 4.32
Light Burgundy
#A8415B
ΔE00 4.64
Raspberry (survey)
#B00149
ΔE00 4.72
Purplish Red
#B0054B
ΔE00 4.82
Rose Red
#BE013C
ΔE00 4.90
Light Maroon
#A24857
ΔE00 5.05
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AC304A #30AC92
analogous
#AC3088 #AC304A #AC5430
triadic
#AC304A #4AAC30 #304AAC
tetradic
#AC304A #88AC30 #30AC92 #5430AC
square
#AC304A #88AC30 #30AC92 #5430AC
split-complementary
#AC304A #30AC54 #3088AC
monochromatic
#4C1521 #7C2335 #AC304A #CD4C67 #DA7C90
Accessibility & contrast
On white
6.41
#AC304A on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.28
#AC304A on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AC304A
6.41:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AC304A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AC304A | 1.00 | 6.41 | 3.28 | 6.41 |
| #FFFFFF | 6.41 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.28 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.41 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#504F4A
Deuteranopia (green-blind)
#706847
Tritanopia (blue-blind)
#BC103B
Achromatopsia (no color)
#5F5F5F
Design tokens & code
CSS
--color: #ac304a; /* rgb */ color: rgb(172, 48, 74); /* oklch */ color: oklch(50.5% 0.160 13.0);
Tailwind
colors: {
custom: {
50: '#cb727c',
500: '#ac304a',
950: '#000000',
},
}SCSS
$custom: #ac304a; $custom-light: #cb727c; $custom-dark: #000000;
JSON
{
"hex": "#ac304a",
"rgb": {
"r": 172,
"g": 48,
"b": 74
},
"hsl": {
"h": 347.419,
"s": 56.364,
"l": 43.137
},
"oklch": {
"l": 0.50487,
"c": 0.15978,
"h": 13
},
"luminance": 0.11379
}Semantic roles & 50–950 ramp
primary
#AC304A
secondary
#75C3B3
accent
#E0C048
background
#FDF7F7
surface
#FAEDEE
border
#D3C8C9
text
#140809
muted
#837B7B