#AC2C40#AC2C40
#AC2C40 is a mid, vivid red. Relative luminance 0.109; OKLCH L 49.9% C 0.163 H 17.0°. Best body text is #FFFFFF at 6.59:1 contrast (WCAG AA passes).
Color values
| HEX | #AC2C40 |
|---|---|
| RGB | rgb(172, 44, 64) |
| HSL | hsl(351, 59%, 42%) |
| HSV | hsv(351, 74%, 67%) |
| CMYK | cmyk(0%, 74.4%, 62.8%, 32.5%) |
| CIE-LAB | lab(39.49, 52.37, 19.69) |
| CIE-LCH | lch(39.49, 55.95, 20.60°) |
| OKLab | oklab(49.88% 0.1563 0.0477) |
| OKLCH | oklch(49.88% 0.163 17) |
| XYZ | xyz(18.8413, 10.9449, 5.9700) |
| Luminance | 0.1094 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 2.99
Rose Red
#BE013C
ΔE00 3.66
Cardinal
#C41E3A
ΔE00 5.00
Lipstick Red
#C0022F
ΔE00 5.54
Ruby
#CA0147
ΔE00 5.56
Raspberry (survey)
#B00149
ΔE00 6.32
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AC2C40 #2CAC98
analogous
#AC2C80 #AC2C40 #AC582C
triadic
#AC2C40 #40AC2C #2C40AC
tetradic
#AC2C40 #80AC2C #2CAC98 #582CAC
square
#AC2C40 #80AC2C #2CAC98 #582CAC
split-complementary
#AC2C40 #2CAC58 #2C80AC
monochromatic
#4B131C #7B202E #AC2C40 #D0465B #DC7686
Accessibility & contrast
On white
6.59
#AC2C40 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.19
#AC2C40 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AC2C40
6.59:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AC2C40 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AC2C40 | 1.00 | 6.59 | 3.19 | 6.59 |
| #FFFFFF | 6.59 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.19 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.59 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4F4C40
Deuteranopia (green-blind)
#70673C
Tritanopia (blue-blind)
#BD0034
Achromatopsia (no color)
#5D5D5D
Design tokens & code
CSS
--color: #ac2c40; /* rgb */ color: rgb(172, 44, 64); /* oklch */ color: oklch(49.9% 0.163 17.0);
Tailwind
colors: {
custom: {
50: '#cc7074',
500: '#ac2c40',
950: '#000000',
},
}SCSS
$custom: #ac2c40; $custom-light: #cc7074; $custom-dark: #000000;
JSON
{
"hex": "#ac2c40",
"rgb": {
"r": 172,
"g": 44,
"b": 64
},
"hsl": {
"h": 350.625,
"s": 59.259,
"l": 42.353
},
"oklch": {
"l": 0.49879,
"c": 0.16344,
"h": 17
},
"luminance": 0.10942
}Semantic roles & 50–950 ramp
primary
#AC2C40
secondary
#70C4B7
accent
#E2CA45
background
#FDF7F7
surface
#FAEDED
border
#D3C8C8
text
#150808
muted
#837B7B