#AC2994#AC2994
#AC2994 is a mid, vivid pink. Relative luminance 0.125; OKLCH L 52.6% C 0.200 H 336.7°. Best body text is #FFFFFF at 6.00:1 contrast (WCAG AA passes).
Color values
| HEX | #AC2994 |
|---|---|
| RGB | rgb(172, 41, 148) |
| HSL | hsl(311, 62%, 42%) |
| HSV | hsv(311, 76%, 67%) |
| CMYK | cmyk(0%, 76.2%, 14%, 32.5%) |
| CIE-LAB | lab(42.00, 62.28, -28.99) |
| CIE-LCH | lch(42.00, 68.70, 335.04°) |
| OKLab | oklab(52.64% 0.1833 -0.079) |
| OKLCH | oklch(52.64% 0.2 336.7) |
| XYZ | xyz(23.1519, 12.4968, 29.2040) |
| Luminance | 0.1250 (WCAG relative) |
| Temperature | neutral |
| Family | pink |
Closest named colors
Warm Purple
#952E8F
ΔE00 4.40
Ugly Purple
#A442A0
ΔE00 4.42
Barney Purple
#A00498
ΔE00 5.10
Medium Purple
#9E43A2
ΔE00 5.24
Barney
#AC1DB8
ΔE00 6.61
Mediumvioletred
#C71585
ΔE00 6.86
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AC2994 #29AC41
analogous
#8229AC #AC2994 #AC2953
triadic
#AC2994 #94AC29 #2994AC
tetradic
#AC2994 #AC8229 #29AC41 #2953AC
square
#AC2994 #AC8229 #29AC41 #2953AC
split-complementary
#AC2994 #53AC29 #29AC82
monochromatic
#49113F #7B1D69 #AC2994 #D241B7 #DD72CA
Accessibility & contrast
On white
6.00
#AC2994 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.50
#AC2994 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AC2994
6.00:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AC2994 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AC2994 | 1.00 | 6.00 | 3.50 | 6.00 |
| #FFFFFF | 6.00 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.50 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.00 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2C5697
Deuteranopia (green-blind)
#5A6A91
Tritanopia (blue-blind)
#B5325C
Achromatopsia (no color)
#636363
Design tokens & code
CSS
--color: #ac2994; /* rgb */ color: rgb(172, 41, 148); /* oklch */ color: oklch(52.6% 0.200 336.7);
Tailwind
colors: {
custom: {
50: '#c971b3',
500: '#ac2994',
950: '#000000',
},
}SCSS
$custom: #ac2994; $custom-light: #c971b3; $custom-dark: #000000;
JSON
{
"hex": "#ac2994",
"rgb": {
"r": 172,
"g": 41,
"b": 148
},
"hsl": {
"h": 310.992,
"s": 61.502,
"l": 41.765
},
"oklch": {
"l": 0.52644,
"c": 0.19959,
"h": 336.7
},
"luminance": 0.12495
}Semantic roles & 50–950 ramp
primary
#AC2994
secondary
#6CC57C
accent
#E56143
background
#FCF7FB
surface
#F9EDF6
border
#D2C8D0
text
#140911
muted
#827B80