#AC2940#AC2940

#AC2940 is a mid, vivid red. Relative luminance 0.107; OKLCH L 49.6% C 0.166 H 16.3°. Best body text is #FFFFFF at 6.68:1 contrast (WCAG AA passes).

Color values

HEX	#AC2940
RGB	rgb(172, 41, 64)
HSL	hsl(349, 62%, 42%)
HSV	hsv(349, 76%, 67%)
CMYK	cmyk(0%, 76.2%, 62.8%, 32.5%)
CIE-LAB	lab(39.12, 53.39, 19.21)
CIE-LCH	lch(39.12, 56.74, 19.79°)
OKLab	oklab(49.61% 0.1596 0.0466)
OKLCH	oklch(49.61% 0.166 16.3)
XYZ	xyz(18.7336, 10.7295, 5.9341)
Luminance	0.1073 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AC2940 #29AC95

analogous

#AC2982 #AC2940 #AC5429

triadic

#AC2940 #40AC29 #2940AC

tetradic

#AC2940 #82AC29 #29AC95 #5429AC

square

#AC2940 #82AC29 #29AC95 #5429AC

split-complementary

#AC2940 #29AC54 #2982AC

monochromatic

#49111B #7B1D2E #AC2940 #D2415A #DD7285

Accessibility & contrast

On white

6.68

#AC2940 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.15

#AC2940 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AC2940

6.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AC2940	#FFFFFF	#000000	##FFFFFF
##AC2940	1.00	6.68	3.15	6.68
#FFFFFF	6.68	1.00	21.00	1.00
#000000	3.15	21.00	1.00	21.00
##FFFFFF	6.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4B40

Deuteranopia (green-blind)

#6F663C

Tritanopia (blue-blind)

#BD0033

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ac2940;
/* rgb */ color: rgb(172, 41, 64);
/* oklch */ color: oklch(49.6% 0.166 16.3);

Tailwind

colors: {
  custom: {
    50: '#cc6e74',
    500: '#ac2940',
    950: '#000000',
  },
}

SCSS

$custom: #ac2940;
$custom-light: #cc6e74;
$custom-dark: #000000;

JSON

{
  "hex": "#ac2940",
  "rgb": {
    "r": 172,
    "g": 41,
    "b": 64
  },
  "hsl": {
    "h": 349.466,
    "s": 61.502,
    "l": 41.765
  },
  "oklch": {
    "l": 0.49607,
    "c": 0.16627,
    "h": 16.3
  },
  "luminance": 0.10727
}

Semantic roles & 50–950 ramp

primary

#AC2940

secondary

#6CC5B5

accent

#E5C843

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AC2940

Body copy rendered with the generated semantic roles for this colour.

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