#AC2938#AC2938

#AC2938 is a mid, vivid red. Relative luminance 0.106; OKLCH L 49.5% C 0.166 H 19.9°. Best body text is #FFFFFF at 6.71:1 contrast (WCAG AA passes).

Color values

HEX	#AC2938
RGB	rgb(172, 41, 56)
HSL	hsl(353, 62%, 42%)
HSV	hsv(353, 76%, 67%)
CMYK	cmyk(0%, 76.2%, 67.4%, 32.5%)
CIE-LAB	lab(38.98, 52.92, 24.04)
CIE-LCH	lch(38.98, 58.12, 24.43°)
OKLab	oklab(49.45% 0.1565 0.0567)
OKLCH	oklch(49.45% 0.166 19.9)
XYZ	xyz(18.5220, 10.6449, 4.8200)
Luminance	0.1064 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AC2938 #29AC9D

analogous

#AC297A #AC2938 #AC5C29

triadic

#AC2938 #38AC29 #2938AC

tetradic

#AC2938 #7AAC29 #29AC9D #5C29AC

square

#AC2938 #7AAC29 #29AC9D #5C29AC

split-complementary

#AC2938 #29AC5C #297AAC

monochromatic

#491118 #7B1D28 #AC2938 #D24151 #DD727E

Accessibility & contrast

On white

6.71

#AC2938 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.13

#AC2938 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AC2938

6.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AC2938	#FFFFFF	#000000	##FFFFFF
##AC2938	1.00	6.71	3.13	6.71
#FFFFFF	6.71	1.00	21.00	1.00
#000000	3.13	21.00	1.00	21.00
##FFFFFF	6.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4A38

Deuteranopia (green-blind)

#706634

Tritanopia (blue-blind)

#BD0030

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ac2938;
/* rgb */ color: rgb(172, 41, 56);
/* oklch */ color: oklch(49.5% 0.166 19.9);

Tailwind

colors: {
  custom: {
    50: '#cc6e6e',
    500: '#ac2938',
    950: '#000000',
  },
}

SCSS

$custom: #ac2938;
$custom-light: #cc6e6e;
$custom-dark: #000000;

JSON

{
  "hex": "#ac2938",
  "rgb": {
    "r": 172,
    "g": 41,
    "b": 56
  },
  "hsl": {
    "h": 353.13,
    "s": 61.502,
    "l": 41.765
  },
  "oklch": {
    "l": 0.49452,
    "c": 0.1664,
    "h": 19.9
  },
  "luminance": 0.10642
}

Semantic roles & 50–950 ramp

primary

#AC2938

secondary

#6CC5BA

accent

#E5D243

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150807

muted

#837B7A

Preview Lab

Preview with #AC2938

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →