#AC2748#AC2748
#AC2748 is a mid, vivid red. Relative luminance 0.107; OKLCH L 49.6% C 0.169 H 12.0°. Best body text is #FFFFFF at 6.69:1 contrast (WCAG AA passes).
Color values
| HEX | #AC2748 |
|---|---|
| RGB | rgb(172, 39, 72) |
| HSL | hsl(345, 63%, 41%) |
| HSV | hsv(345, 77%, 67%) |
| CMYK | cmyk(0%, 77.3%, 58.1%, 32.5%) |
| CIE-LAB | lab(39.06, 54.58, 14.06) |
| CIE-LCH | lch(39.06, 56.36, 14.45°) |
| OKLab | oklab(49.61% 0.1649 0.035) |
| OKLCH | oklch(49.61% 0.169 12) |
| XYZ | xyz(18.9103, 10.6923, 7.1977) |
| Luminance | 0.1069 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Raspberry (survey)
#B00149
ΔE00 3.39
Purplish Red
#B0054B
ΔE00 3.56
Rouge
#AB1239
ΔE00 3.65
Rose Red
#BE013C
ΔE00 4.71
Cranberry
#9E003A
ΔE00 5.06
Light Burgundy
#A8415B
ΔE00 5.35
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AC2748 #27AC8B
analogous
#AC278B #AC2748 #AC4927
triadic
#AC2748 #48AC27 #2748AC
tetradic
#AC2748 #8BAC27 #27AC8B #4927AC
square
#AC2748 #8BAC27 #27AC8B #4927AC
split-complementary
#AC2748 #27AC49 #278BAC
monochromatic
#48101E #7A1C33 #AC2748 #D33D62 #DE6F8B
Accessibility & contrast
On white
6.69
#AC2748 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.14
#AC2748 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AC2748
6.69:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AC2748 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AC2748 | 1.00 | 6.69 | 3.14 | 6.69 |
| #FFFFFF | 6.69 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.14 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.69 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4B4B48
Deuteranopia (green-blind)
#6D6645
Tritanopia (blue-blind)
#BC0035
Achromatopsia (no color)
#5C5C5C
Design tokens & code
CSS
--color: #ac2748; /* rgb */ color: rgb(172, 39, 72); /* oklch */ color: oklch(49.6% 0.169 12.0);
Tailwind
colors: {
custom: {
50: '#cb6e7a',
500: '#ac2748',
950: '#000000',
},
}SCSS
$custom: #ac2748; $custom-light: #cb6e7a; $custom-dark: #000000;
JSON
{
"hex": "#ac2748",
"rgb": {
"r": 172,
"g": 39,
"b": 72
},
"hsl": {
"h": 345.113,
"s": 63.033,
"l": 41.373
},
"oklch": {
"l": 0.49614,
"c": 0.16858,
"h": 12
},
"luminance": 0.1069
}Semantic roles & 50–950 ramp
primary
#AC2748
secondary
#6AC5AE
accent
#E6BD42
background
#FDF7F7
surface
#FAEDED
border
#D3C8C8
text
#150809
muted
#837B7B