#AC2744#AC2744

#AC2744 is a mid, vivid red. Relative luminance 0.106; OKLCH L 49.5% C 0.168 H 13.9°. Best body text is #FFFFFF at 6.71:1 contrast (WCAG AA passes).

Color values

HEX	#AC2744
RGB	rgb(172, 39, 68)
HSL	hsl(347, 63%, 41%)
HSV	hsv(347, 77%, 67%)
CMYK	cmyk(0%, 77.3%, 60.5%, 32.5%)
CIE-LAB	lab(38.97, 54.30, 16.48)
CIE-LCH	lch(38.97, 56.75, 16.88°)
OKLab	oklab(49.52% 0.1633 0.0405)
OKLCH	oklch(49.52% 0.168 13.9)
XYZ	xyz(18.7841, 10.6418, 6.5327)
Luminance	0.1064 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AC2744 #27AC8F

analogous

#AC2787 #AC2744 #AC4D27

triadic

#AC2744 #44AC27 #2744AC

tetradic

#AC2744 #87AC27 #27AC8F #4D27AC

square

#AC2744 #87AC27 #27AC8F #4D27AC

split-complementary

#AC2744 #27AC4D #2787AC

monochromatic

#48101D #7A1C30 #AC2744 #D33D5E #DE6F87

Accessibility & contrast

On white

6.71

#AC2744 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.13

#AC2744 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AC2744

6.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AC2744	#FFFFFF	#000000	##FFFFFF
##AC2744	1.00	6.71	3.13	6.71
#FFFFFF	6.71	1.00	21.00	1.00
#000000	3.13	21.00	1.00	21.00
##FFFFFF	6.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C4A44

Deuteranopia (green-blind)

#6E6640

Tritanopia (blue-blind)

#BD0033

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ac2744;
/* rgb */ color: rgb(172, 39, 68);
/* oklch */ color: oklch(49.5% 0.168 13.9);

Tailwind

colors: {
  custom: {
    50: '#cc6e77',
    500: '#ac2744',
    950: '#000000',
  },
}

SCSS

$custom: #ac2744;
$custom-light: #cc6e77;
$custom-dark: #000000;

JSON

{
  "hex": "#ac2744",
  "rgb": {
    "r": 172,
    "g": 39,
    "b": 68
  },
  "hsl": {
    "h": 346.917,
    "s": 63.033,
    "l": 41.373
  },
  "oklch": {
    "l": 0.49522,
    "c": 0.16826,
    "h": 13.9
  },
  "luminance": 0.10639
}

Semantic roles & 50–950 ramp

primary

#AC2744

secondary

#6AC5B1

accent

#E6C242

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AC2744

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →