#AC2743#AC2743
#AC2743 is a mid, vivid red. Relative luminance 0.106; OKLCH L 49.5% C 0.168 H 14.4°. Best body text is #FFFFFF at 6.72:1 contrast (WCAG AA passes).
Color values
| HEX | #AC2743 |
|---|---|
| RGB | rgb(172, 39, 67) |
| HSL | hsl(347, 63%, 41%) |
| HSV | hsv(347, 77%, 67%) |
| CMYK | cmyk(0%, 77.3%, 61%, 32.5%) |
| CIE-LAB | lab(38.95, 54.23, 17.09) |
| CIE-LCH | lch(38.95, 56.86, 17.49°) |
| OKLab | oklab(49.5% 0.1629 0.0419) |
| OKLCH | oklch(49.5% 0.168 14.4) |
| XYZ | xyz(18.7538, 10.6297, 6.3733) |
| Luminance | 0.1063 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 2.57
Rose Red
#BE013C
ΔE00 3.74
Raspberry (survey)
#B00149
ΔE00 4.58
Purplish Red
#B0054B
ΔE00 4.86
Ruby
#CA0147
ΔE00 5.22
Cranberry
#9E003A
ΔE00 5.26
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AC2743 #27AC90
analogous
#AC2786 #AC2743 #AC4D27
triadic
#AC2743 #43AC27 #2743AC
tetradic
#AC2743 #86AC27 #27AC90 #4D27AC
square
#AC2743 #86AC27 #27AC90 #4D27AC
split-complementary
#AC2743 #27AC4D #2786AC
monochromatic
#48101C #7A1C30 #AC2743 #D33D5D #DE6F86
Accessibility & contrast
On white
6.72
#AC2743 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.13
#AC2743 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AC2743
6.72:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AC2743 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AC2743 | 1.00 | 6.72 | 3.13 | 6.72 |
| #FFFFFF | 6.72 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.13 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.72 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4C4A43
Deuteranopia (green-blind)
#6E663F
Tritanopia (blue-blind)
#BD0033
Achromatopsia (no color)
#5C5C5C
Design tokens & code
CSS
--color: #ac2743; /* rgb */ color: rgb(172, 39, 67); /* oklch */ color: oklch(49.5% 0.168 14.4);
Tailwind
colors: {
custom: {
50: '#cc6e76',
500: '#ac2743',
950: '#000000',
},
}SCSS
$custom: #ac2743; $custom-light: #cc6e76; $custom-dark: #000000;
JSON
{
"hex": "#ac2743",
"rgb": {
"r": 172,
"g": 39,
"b": 67
},
"hsl": {
"h": 347.368,
"s": 63.033,
"l": 41.373
},
"oklch": {
"l": 0.495,
"c": 0.1682,
"h": 14.4
},
"luminance": 0.10627
}Semantic roles & 50–950 ramp
primary
#AC2743
secondary
#6AC5B2
accent
#E6C342
background
#FDF7F7
surface
#FAEDED
border
#D3C8C8
text
#150808
muted
#837B7B