#AC2544#AC2544
#AC2544 is a mid, vivid red. Relative luminance 0.105; OKLCH L 49.4% C 0.170 H 13.5°. Best body text is #FFFFFF at 6.77:1 contrast (WCAG AA passes).
Color values
| HEX | #AC2544 |
|---|---|
| RGB | rgb(172, 37, 68) |
| HSL | hsl(346, 65%, 41%) |
| HSV | hsv(346, 78%, 67%) |
| CMYK | cmyk(0%, 78.5%, 60.5%, 32.5%) |
| CIE-LAB | lab(38.75, 54.92, 16.18) |
| CIE-LCH | lch(38.75, 57.26, 16.42°) |
| OKLab | oklab(49.36% 0.1653 0.0398) |
| OKLCH | oklch(49.36% 0.17 13.5) |
| XYZ | xyz(18.7201, 10.5139, 6.5114) |
| Luminance | 0.1051 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 2.68
Rose Red
#BE013C
ΔE00 3.95
Raspberry (survey)
#B00149
ΔE00 3.99
Purplish Red
#B0054B
ΔE00 4.26
Cranberry
#9E003A
ΔE00 4.91
Ruby
#CA0147
ΔE00 5.24
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AC2544 #25AC8D
analogous
#AC2587 #AC2544 #AC4925
triadic
#AC2544 #44AC25 #2544AC
tetradic
#AC2544 #87AC25 #25AC8D #4925AC
square
#AC2544 #87AC25 #25AC8D #4925AC
split-complementary
#AC2544 #25AC49 #2587AC
monochromatic
#470F1C #7A1A30 #AC2544 #D53A5D #DF6C87
Accessibility & contrast
On white
6.77
#AC2544 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.10
#AC2544 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AC2544
6.77:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AC2544 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AC2544 | 1.00 | 6.77 | 3.10 | 6.77 |
| #FFFFFF | 6.77 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.10 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.77 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4B4944
Deuteranopia (green-blind)
#6D6540
Tritanopia (blue-blind)
#BD0032
Achromatopsia (no color)
#5B5B5B
Design tokens & code
CSS
--color: #ac2544; /* rgb */ color: rgb(172, 37, 68); /* oklch */ color: oklch(49.4% 0.170 13.5);
Tailwind
colors: {
custom: {
50: '#cc6d77',
500: '#ac2544',
950: '#000000',
},
}SCSS
$custom: #ac2544; $custom-light: #cc6d77; $custom-dark: #000000;
JSON
{
"hex": "#ac2544",
"rgb": {
"r": 172,
"g": 37,
"b": 68
},
"hsl": {
"h": 346.222,
"s": 64.593,
"l": 40.98
},
"oklch": {
"l": 0.49358,
"c": 0.17004,
"h": 13.5
},
"luminance": 0.10511
}Semantic roles & 50–950 ramp
primary
#AC2544
secondary
#67C6B0
accent
#E8C140
background
#FDF7F7
surface
#FAEDED
border
#D3C8C8
text
#150808
muted
#837B7B