#AB4437#AB4437

#AB4437 is a mid, vivid red. Relative luminance 0.131; OKLCH L 52.3% C 0.138 H 29.7°. Best body text is #FFFFFF at 5.81:1 contrast (WCAG AA passes).

Color values

HEX	#AB4437
RGB	rgb(171, 68, 55)
HSL	hsl(7, 51%, 44%)
HSV	hsv(7, 68%, 67%)
CMYK	cmyk(0%, 60.2%, 67.8%, 32.9%)
CIE-LAB	lab(42.87, 41.42, 29.37)
CIE-LCH	lch(42.87, 50.77, 35.34°)
OKLab	oklab(52.33% 0.12 0.0684)
OKLCH	oklch(52.33% 0.138 29.7)
XYZ	xyz(19.5532, 13.0706, 5.1069)
Luminance	0.1307 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AB4437 #379EAB

analogous

#AB3764 #AB4437 #AB7E37

triadic

#AB4437 #37AB44 #4437AB

tetradic

#AB4437 #64AB37 #379EAB #7E37AB

square

#AB4437 #64AB37 #379EAB #7E37AB

split-complementary

#AB4437 #37AB7E #3764AB

monochromatic

#4E1F19 #7D3228 #AB4437 #C96356 #D88E85

Accessibility & contrast

On white

5.81

#AB4437 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.61

#AB4437 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AB4437

5.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AB4437	#FFFFFF	#000000	##FFFFFF
##AB4437	1.00	5.81	3.61	5.81
#FFFFFF	5.81	1.00	21.00	1.00
#000000	3.61	21.00	1.00	21.00
##FFFFFF	5.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F5735

Deuteranopia (green-blind)

#796E34

Tritanopia (blue-blind)

#BC2E41

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ab4437;
/* rgb */ color: rgb(171, 68, 55);
/* oklch */ color: oklch(52.3% 0.138 29.7);

Tailwind

colors: {
  custom: {
    50: '#ca7c6e',
    500: '#ab4437',
    950: '#000000',
  },
}

SCSS

$custom: #ab4437;
$custom-light: #ca7c6e;
$custom-dark: #000000;

JSON

{
  "hex": "#ab4437",
  "rgb": {
    "r": 171,
    "g": 68,
    "b": 55
  },
  "hsl": {
    "h": 6.724,
    "s": 51.327,
    "l": 44.314
  },
  "oklch": {
    "l": 0.52329,
    "c": 0.13815,
    "h": 29.7
  },
  "luminance": 0.13068
}

Semantic roles & 50–950 ramp

primary

#AB4437

secondary

#7CBAC1

accent

#CBDB4D

background

#FDF7F6

surface

#FAEEEC

border

#D3C9C7

text

#140A07

muted

#837C7A

Preview Lab

Preview with #AB4437

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →