#AB379D#AB379D

#AB379D is a mid, vivid purple. Relative luminance 0.138; OKLCH L 54.2% C 0.189 H 333.1°. Best body text is #FFFFFF at 5.58:1 contrast (WCAG AA passes).

Color values

HEX	#AB379D
RGB	rgb(171, 55, 157)
HSL	hsl(307, 51%, 44%)
HSV	hsv(307, 68%, 67%)
CMYK	cmyk(0%, 67.8%, 8.2%, 32.9%)
CIE-LAB	lab(43.98, 58.56, -31.31)
CIE-LCH	lch(43.98, 66.40, 331.87°)
OKLab	oklab(54.19% 0.1688 -0.0857)
OKLCH	oklch(54.19% 0.189 333.1)
XYZ	xyz(24.2467, 13.8266, 33.2835)
Luminance	0.1383 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AB379D #37AB45

analogous

#7F37AB #AB379D #AB3763

triadic

#AB379D #9DAB37 #379DAB

tetradic

#AB379D #AB7F37 #37AB45 #3763AB

square

#AB379D #AB7F37 #37AB45 #3763AB

split-complementary

#AB379D #63AB37 #37AB7F

monochromatic

#4E1948 #7D2872 #AB379D #C956BB #D885CE

Accessibility & contrast

On white

5.58

#AB379D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.77

#AB379D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AB379D

5.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AB379D	#FFFFFF	#000000	##FFFFFF
##AB379D	1.00	5.58	3.77	5.58
#FFFFFF	5.58	1.00	21.00	1.00
#000000	3.77	21.00	1.00	21.00
##FFFFFF	5.58	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#335DA0

Deuteranopia (green-blind)

#5B6E9A

Tritanopia (blue-blind)

#B34165

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ab379d;
/* rgb */ color: rgb(171, 55, 157);
/* oklch */ color: oklch(54.2% 0.189 333.1);

Tailwind

colors: {
  custom: {
    50: '#c777ba',
    500: '#ab379d',
    950: '#000000',
  },
}

SCSS

$custom: #ab379d;
$custom-light: #c777ba;
$custom-dark: #000000;

JSON

{
  "hex": "#ab379d",
  "rgb": {
    "r": 171,
    "g": 55,
    "b": 157
  },
  "hsl": {
    "h": 307.241,
    "s": 51.327,
    "l": 44.314
  },
  "oklch": {
    "l": 0.54191,
    "c": 0.18934,
    "h": 333.1
  },
  "luminance": 0.13825
}

Semantic roles & 50–950 ramp

primary

#AB379D

secondary

#7CC185

accent

#DB5E4D

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#130911

muted

#827B80

Preview Lab

Preview with #AB379D

Body copy rendered with the generated semantic roles for this colour.

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