#AB3774#AB3774

#AB3774 is a mid, vivid pink. Relative luminance 0.127; OKLCH L 52.3% C 0.163 H 351.8°. Best body text is #FFFFFF at 5.95:1 contrast (WCAG AA passes).

Color values

HEX	#AB3774
RGB	rgb(171, 55, 116)
HSL	hsl(328, 51%, 44%)
HSV	hsv(328, 68%, 67%)
CMYK	cmyk(0%, 67.8%, 32.2%, 32.9%)
CIE-LAB	lab(42.24, 52.75, -9.03)
CIE-LCH	lch(42.24, 53.52, 350.29°)
OKLab	oklab(52.35% 0.161 -0.0233)
OKLCH	oklch(52.35% 0.163 351.8)
XYZ	xyz(21.3143, 12.6536, 17.8395)
Luminance	0.1265 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AB3774 #37AB6E

analogous

#A837AB #AB3774 #AB373A

triadic

#AB3774 #74AB37 #3774AB

tetradic

#AB3774 #ABA837 #37AB6E #373AAB

square

#AB3774 #ABA837 #37AB6E #373AAB

split-complementary

#AB3774 #3AAB37 #37ABA8

monochromatic

#4E1935 #7D2855 #AB3774 #C95693 #D885B0

Accessibility & contrast

On white

5.95

#AB3774 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.53

#AB3774 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AB3774

5.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AB3774	#FFFFFF	#000000	##FFFFFF
##AB3774	1.00	5.95	3.53	5.95
#FFFFFF	5.95	1.00	21.00	1.00
#000000	3.53	21.00	1.00	21.00
##FFFFFF	5.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#495676

Deuteranopia (green-blind)

#696B71

Tritanopia (blue-blind)

#B83051

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ab3774;
/* rgb */ color: rgb(171, 55, 116);
/* oklch */ color: oklch(52.3% 0.163 351.8);

Tailwind

colors: {
  custom: {
    50: '#c8769c',
    500: '#ab3774',
    950: '#000000',
  },
}

SCSS

$custom: #ab3774;
$custom-light: #c8769c;
$custom-dark: #000000;

JSON

{
  "hex": "#ab3774",
  "rgb": {
    "r": 171,
    "g": 55,
    "b": 116
  },
  "hsl": {
    "h": 328.448,
    "s": 51.327,
    "l": 44.314
  },
  "oklch": {
    "l": 0.52345,
    "c": 0.16263,
    "h": 351.8
  },
  "luminance": 0.12651
}

Semantic roles & 50–950 ramp

primary

#AB3774

secondary

#7CC19D

accent

#DB904D

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AB3774

Body copy rendered with the generated semantic roles for this colour.

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