#AB3543#AB3543

#AB3543 is a mid, vivid red. Relative luminance 0.116; OKLCH L 50.7% C 0.153 H 17.8°. Best body text is #FFFFFF at 6.32:1 contrast (WCAG AA passes).

Color values

HEX	#AB3543
RGB	rgb(171, 53, 67)
HSL	hsl(353, 53%, 44%)
HSV	hsv(353, 69%, 67%)
CMYK	cmyk(0%, 69%, 60.8%, 32.9%)
CIE-LAB	lab(40.59, 48.84, 19.23)
CIE-LCH	lch(40.59, 52.49, 21.49°)
OKLab	oklab(50.69% 0.1458 0.0469)
OKLCH	oklch(50.69% 0.153 17.8)
XYZ	xyz(19.0827, 11.6120, 6.5456)
Luminance	0.1161 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AB3543 #35AB9D

analogous

#AB357E #AB3543 #AB6235

triadic

#AB3543 #43AB35 #3543AB

tetradic

#AB3543 #7EAB35 #35AB9D #6235AB

square

#AB3543 #7EAB35 #35AB9D #6235AB

split-complementary

#AB3543 #35AB62 #357EAB

monochromatic

#4E181E #7C2731 #AB3543 #CA5361 #D8828C

Accessibility & contrast

On white

6.32

#AB3543 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.32

#AB3543 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AB3543

6.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AB3543	#FFFFFF	#000000	##FFFFFF
##AB3543	1.00	6.32	3.32	6.32
#FFFFFF	6.32	1.00	21.00	1.00
#000000	3.32	21.00	1.00	21.00
##FFFFFF	6.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#545043

Deuteranopia (green-blind)

#726940

Tritanopia (blue-blind)

#BB193B

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ab3543;
/* rgb */ color: rgb(171, 53, 67);
/* oklch */ color: oklch(50.7% 0.153 17.8);

Tailwind

colors: {
  custom: {
    50: '#ca7477',
    500: '#ab3543',
    950: '#000000',
  },
}

SCSS

$custom: #ab3543;
$custom-light: #ca7477;
$custom-dark: #000000;

JSON

{
  "hex": "#ab3543",
  "rgb": {
    "r": 171,
    "g": 53,
    "b": 67
  },
  "hsl": {
    "h": 352.881,
    "s": 52.679,
    "l": 43.922
  },
  "oklch": {
    "l": 0.50686,
    "c": 0.15311,
    "h": 17.8
  },
  "luminance": 0.11609
}

Semantic roles & 50–950 ramp

primary

#AB3543

secondary

#7AC2B9

accent

#DCCB4C

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#140908

muted

#837B7B

Preview Lab

Preview with #AB3543

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →