#AB3440#AB3440
#AB3440 is a mid, vivid red. Relative luminance 0.115; OKLCH L 50.5% C 0.154 H 19.0°. Best body text is #FFFFFF at 6.37:1 contrast (WCAG AA passes).
Color values
| HEX | #AB3440 |
|---|---|
| RGB | rgb(171, 52, 64) |
| HSL | hsl(354, 53%, 44%) |
| HSV | hsv(354, 70%, 67%) |
| CMYK | cmyk(0%, 69.6%, 62.6%, 32.9%) |
| CIE-LAB | lab(40.39, 49.04, 20.82) |
| CIE-LCH | lch(40.39, 53.28, 23.01°) |
| OKLab | oklab(50.52% 0.1458 0.0503) |
| OKLCH | oklch(50.52% 0.154 19) |
| XYZ | xyz(18.9499, 11.4868, 6.0688) |
| Luminance | 0.1148 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 4.49
Rose Red
#BE013C
ΔE00 4.73
Cardinal
#C41E3A
ΔE00 4.76
Lipstick Red
#C0022F
ΔE00 5.45
Dull Red
#BB3F3F
ΔE00 5.49
Dusty Red
#B9484E
ΔE00 5.56
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AB3440 #34AB9F
analogous
#AB347B #AB3440 #AB6334
triadic
#AB3440 #40AB34 #3440AB
tetradic
#AB3440 #7BAB34 #34AB9F #6334AB
square
#AB3440 #7BAB34 #34AB9F #6334AB
split-complementary
#AB3440 #34AB63 #347BAB
monochromatic
#4D171D #7C262E #AB3440 #CA525E #D9818A
Accessibility & contrast
On white
6.37
#AB3440 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.30
#AB3440 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AB3440
6.37:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AB3440 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AB3440 | 1.00 | 6.37 | 3.30 | 6.37 |
| #FFFFFF | 6.37 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.30 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.37 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#544F40
Deuteranopia (green-blind)
#72683D
Tritanopia (blue-blind)
#BB1539
Achromatopsia (no color)
#5F5F5F
Design tokens & code
CSS
--color: #ab3440; /* rgb */ color: rgb(171, 52, 64); /* oklch */ color: oklch(50.5% 0.154 19.0);
Tailwind
colors: {
custom: {
50: '#cb7374',
500: '#ab3440',
950: '#000000',
},
}SCSS
$custom: #ab3440; $custom-light: #cb7374; $custom-dark: #000000;
JSON
{
"hex": "#ab3440",
"rgb": {
"r": 171,
"g": 52,
"b": 64
},
"hsl": {
"h": 353.95,
"s": 53.363,
"l": 43.725
},
"oklch": {
"l": 0.50515,
"c": 0.15427,
"h": 19
},
"luminance": 0.11484
}Semantic roles & 50–950 ramp
primary
#AB3440
secondary
#79C2BB
accent
#DDCE4B
background
#FDF7F7
surface
#FAEDED
border
#D3C8C8
text
#150908
muted
#837B7B