#AB2744#AB2744

#AB2744 is a mid, vivid red. Relative luminance 0.105; OKLCH L 49.3% C 0.167 H 13.8°. Best body text is #FFFFFF at 6.76:1 contrast (WCAG AA passes).

Color values

HEX	#AB2744
RGB	rgb(171, 39, 68)
HSL	hsl(347, 63%, 41%)
HSV	hsv(347, 77%, 67%)
CMYK	cmyk(0%, 77.2%, 60.2%, 32.9%)
CIE-LAB	lab(38.78, 54.01, 16.19)
CIE-LCH	lch(38.78, 56.38, 16.68°)
OKLab	oklab(49.34% 0.1625 0.0398)
OKLCH	oklch(49.34% 0.167 13.8)
XYZ	xyz(18.5654, 10.5290, 6.5225)
Luminance	0.1053 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AB2744 #27AB8E

analogous

#AB2786 #AB2744 #AB4C27

triadic

#AB2744 #44AB27 #2744AB

tetradic

#AB2744 #86AB27 #27AB8E #4C27AB

square

#AB2744 #86AB27 #27AB8E #4C27AB

split-complementary

#AB2744 #27AB4C #2786AB

monochromatic

#47101C #791C30 #AB2744 #D33D5E #DE6E87

Accessibility & contrast

On white

6.76

#AB2744 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.11

#AB2744 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AB2744

6.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AB2744	#FFFFFF	#000000	##FFFFFF
##AB2744	1.00	6.76	3.11	6.76
#FFFFFF	6.76	1.00	21.00	1.00
#000000	3.11	21.00	1.00	21.00
##FFFFFF	6.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C4A44

Deuteranopia (green-blind)

#6D6541

Tritanopia (blue-blind)

#BB0033

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #ab2744;
/* rgb */ color: rgb(171, 39, 68);
/* oklch */ color: oklch(49.3% 0.167 13.8);

Tailwind

colors: {
  custom: {
    50: '#cb6e77',
    500: '#ab2744',
    950: '#000000',
  },
}

SCSS

$custom: #ab2744;
$custom-light: #cb6e77;
$custom-dark: #000000;

JSON

{
  "hex": "#ab2744",
  "rgb": {
    "r": 171,
    "g": 39,
    "b": 68
  },
  "hsl": {
    "h": 346.818,
    "s": 62.857,
    "l": 41.176
  },
  "oklch": {
    "l": 0.49343,
    "c": 0.1673,
    "h": 13.8
  },
  "luminance": 0.10526
}

Semantic roles & 50–950 ramp

primary

#AB2744

secondary

#69C5B1

accent

#E6C242

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AB2744

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →