#AB2740#AB2740

#AB2740 is a mid, vivid red. Relative luminance 0.105; OKLCH L 49.3% C 0.167 H 15.7°. Best body text is #FFFFFF at 6.78:1 contrast (WCAG AA passes).

Color values

HEX	#AB2740
RGB	rgb(171, 39, 64)
HSL	hsl(349, 63%, 41%)
HSV	hsv(349, 77%, 67%)
CMYK	cmyk(0%, 77.2%, 62.6%, 32.9%)
CIE-LAB	lab(38.69, 53.74, 18.61)
CIE-LCH	lch(38.69, 56.87, 19.10°)
OKLab	oklab(49.26% 0.1609 0.0452)
OKLCH	oklch(49.26% 0.167 15.7)
XYZ	xyz(18.4474, 10.4819, 5.9013)
Luminance	0.1048 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AB2740 #27AB92

analogous

#AB2782 #AB2740 #AB5027

triadic

#AB2740 #40AB27 #2740AB

tetradic

#AB2740 #82AB27 #27AB92 #5027AB

square

#AB2740 #82AB27 #27AB92 #5027AB

split-complementary

#AB2740 #27AB50 #2782AB

monochromatic

#47101B #791C2D #AB2740 #D33D59 #DE6E84

Accessibility & contrast

On white

6.78

#AB2740 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.10

#AB2740 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AB2740

6.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AB2740	#FFFFFF	#000000	##FFFFFF
##AB2740	1.00	6.78	3.10	6.78
#FFFFFF	6.78	1.00	21.00	1.00
#000000	3.10	21.00	1.00	21.00
##FFFFFF	6.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C4A40

Deuteranopia (green-blind)

#6E653C

Tritanopia (blue-blind)

#BC0032

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #ab2740;
/* rgb */ color: rgb(171, 39, 64);
/* oklch */ color: oklch(49.3% 0.167 15.7);

Tailwind

colors: {
  custom: {
    50: '#cb6d74',
    500: '#ab2740',
    950: '#000000',
  },
}

SCSS

$custom: #ab2740;
$custom-light: #cb6d74;
$custom-dark: #000000;

JSON

{
  "hex": "#ab2740",
  "rgb": {
    "r": 171,
    "g": 39,
    "b": 64
  },
  "hsl": {
    "h": 348.636,
    "s": 62.857,
    "l": 41.176
  },
  "oklch": {
    "l": 0.49255,
    "c": 0.16712,
    "h": 15.7
  },
  "luminance": 0.10479
}

Semantic roles & 50–950 ramp

primary

#AB2740

secondary

#69C5B3

accent

#E6C742

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AB2740

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →