#AA4440#AA4440
#AA4440 is a mid, vivid red. Relative luminance 0.131; OKLCH L 52.3% C 0.135 H 25.1°. Best body text is #FFFFFF at 5.82:1 contrast (WCAG AA passes).
Color values
| HEX | #AA4440 |
|---|---|
| RGB | rgb(170, 68, 64) |
| HSL | hsl(2, 45%, 46%) |
| HSV | hsv(2, 62%, 67%) |
| CMYK | cmyk(0%, 60%, 62.4%, 33.3%) |
| CIE-LAB | lab(42.84, 41.62, 23.94) |
| CIE-LCH | lch(42.84, 48.02, 29.91°) |
| OKLab | oklab(52.32% 0.1225 0.0574) |
| OKLCH | oklch(52.32% 0.135 25.1) |
| XYZ | xyz(19.5719, 13.0530, 6.3383) |
| Luminance | 0.1305 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 3.32
Dusty Red
#B9484E
ΔE00 4.60
Reddish
#C44240
ΔE00 5.20
Brown
#A52A2A
ΔE00 5.67
Cardinal
#C41E3A
ΔE00 6.61
Firebrick
#B22222
ΔE00 6.77
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AA4440 #40A6AA
analogous
#AA4071 #AA4440 #AA7940
triadic
#AA4440 #40AA44 #4440AA
tetradic
#AA4440 #71AA40 #40A6AA #7940AA
square
#AA4440 #71AA40 #40A6AA #7940AA
split-complementary
#AA4440 #40AA79 #4071AA
monochromatic
#51201F #7E322F #AA4440 #C46763 #D5928F
Accessibility & contrast
On white
5.82
#AA4440 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.61
#AA4440 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AA4440
5.82:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AA4440 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AA4440 | 1.00 | 5.82 | 3.61 | 5.82 |
| #FFFFFF | 5.82 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.61 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.82 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5E583F
Deuteranopia (green-blind)
#776D3D
Tritanopia (blue-blind)
#BA3044
Achromatopsia (no color)
#656565
Design tokens & code
CSS
--color: #aa4440; /* rgb */ color: rgb(170, 68, 64); /* oklch */ color: oklch(52.3% 0.135 25.1);
Tailwind
colors: {
custom: {
50: '#c97c75',
500: '#aa4440',
950: '#000000',
},
}SCSS
$custom: #aa4440; $custom-light: #c97c75; $custom-dark: #000000;
JSON
{
"hex": "#aa4440",
"rgb": {
"r": 170,
"g": 68,
"b": 64
},
"hsl": {
"h": 2.264,
"s": 45.299,
"l": 45.882
},
"oklch": {
"l": 0.52322,
"c": 0.13528,
"h": 25.1
},
"luminance": 0.1305
}Semantic roles & 50–950 ramp
primary
#AA4440
secondary
#86BEC0
accent
#D0D553
background
#FDF7F7
surface
#FAEEED
border
#D3C9C8
text
#140A08
muted
#837C7B