#AA40A3#AA40A3

#AA40A3 is a mid, vivid purple. Relative luminance 0.149; OKLCH L 55.3% C 0.181 H 330.4°. Best body text is #FFFFFF at 5.29:1 contrast (WCAG AA passes).

Color values

HEX	#AA40A3
RGB	rgb(170, 64, 163)
HSL	hsl(304, 45%, 46%)
HSV	hsv(304, 62%, 67%)
CMYK	cmyk(0%, 62.4%, 4.1%, 33.3%)
CIE-LAB	lab(45.44, 55.62, -32.61)
CIE-LCH	lch(45.44, 64.48, 329.62°)
OKLab	oklab(55.32% 0.1577 -0.0896)
OKLCH	oklch(55.32% 0.181 330.4)
XYZ	xyz(25.0217, 14.8590, 36.1934)
Luminance	0.1486 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AA40A3 #40AA47

analogous

#7C40AA #AA40A3 #AA406E

triadic

#AA40A3 #A3AA40 #40A3AA

tetradic

#AA40A3 #AA7C40 #40AA47 #406EAA

square

#AA40A3 #AA7C40 #40AA47 #406EAA

split-complementary

#AA40A3 #6EAA40 #40AA7C

monochromatic

#511F4E #7E2F78 #AA40A3 #C463BE #D58FD0

Accessibility & contrast

On white

5.29

#AA40A3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.97

#AA40A3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AA40A3

5.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AA40A3	#FFFFFF	#000000	##FFFFFF
##AA40A3	1.00	5.29	3.97	5.29
#FFFFFF	5.29	1.00	21.00	1.00
#000000	3.97	21.00	1.00	21.00
##FFFFFF	5.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3862A6

Deuteranopia (green-blind)

#5D71A0

Tritanopia (blue-blind)

#B04B6C

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #aa40a3;
/* rgb */ color: rgb(170, 64, 163);
/* oklch */ color: oklch(55.3% 0.181 330.4);

Tailwind

colors: {
  custom: {
    50: '#c67cbe',
    500: '#aa40a3',
    950: '#000000',
  },
}

SCSS

$custom: #aa40a3;
$custom-light: #c67cbe;
$custom-dark: #000000;

JSON

{
  "hex": "#aa40a3",
  "rgb": {
    "r": 170,
    "g": 64,
    "b": 163
  },
  "hsl": {
    "h": 303.962,
    "s": 45.299,
    "l": 45.882
  },
  "oklch": {
    "l": 0.55315,
    "c": 0.18137,
    "h": 330.4
  },
  "luminance": 0.14857
}

Semantic roles & 50–950 ramp

primary

#AA40A3

secondary

#86C08A

accent

#D55B53

background

#FCF7FB

surface

#F8EEF7

border

#D1C9D0

text

#130A12

muted

#827C81

Preview Lab

Preview with #AA40A3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →