#AA404D#AA404D

#AA404D is a mid, vivid red. Relative luminance 0.127; OKLCH L 52.1% C 0.139 H 16.0°. Best body text is #FFFFFF at 5.92:1 contrast (WCAG AA passes).

Color values

HEX	#AA404D
RGB	rgb(170, 64, 77)
HSL	hsl(353, 45%, 46%)
HSV	hsv(353, 62%, 67%)
CMYK	cmyk(0%, 62.4%, 54.7%, 33.3%)
CIE-LAB	lab(42.39, 44.50, 15.39)
CIE-LCH	lch(42.39, 47.08, 19.08°)
OKLab	oklab(52.06% 0.1337 0.0385)
OKLCH	oklch(52.06% 0.139 16)
XYZ	xyz(19.7522, 12.7512, 8.4408)
Luminance	0.1275 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AA404D #40AA9D

analogous

#AA4082 #AA404D #AA6840

triadic

#AA404D #4DAA40 #404DAA

tetradic

#AA404D #82AA40 #40AA9D #6840AA

square

#AA404D #82AA40 #40AA9D #6840AA

split-complementary

#AA404D #40AA68 #4082AA

monochromatic

#511F25 #7E2F39 #AA404D #C4636F #D58F98

Accessibility & contrast

On white

5.92

#AA404D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.55

#AA404D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AA404D

5.92:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AA404D	#FFFFFF	#000000	##FFFFFF
##AA404D	1.00	5.92	3.55	5.92
#FFFFFF	5.92	1.00	21.00	1.00
#000000	3.55	21.00	1.00	21.00
##FFFFFF	5.92	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#59564D

Deuteranopia (green-blind)

#746C4A

Tritanopia (blue-blind)

#B92E45

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #aa404d;
/* rgb */ color: rgb(170, 64, 77);
/* oklch */ color: oklch(52.1% 0.139 16.0);

Tailwind

colors: {
  custom: {
    50: '#c97a7e',
    500: '#aa404d',
    950: '#000000',
  },
}

SCSS

$custom: #aa404d;
$custom-light: #c97a7e;
$custom-dark: #000000;

JSON

{
  "hex": "#aa404d",
  "rgb": {
    "r": 170,
    "g": 64,
    "b": 77
  },
  "hsl": {
    "h": 352.642,
    "s": 45.299,
    "l": 45.882
  },
  "oklch": {
    "l": 0.5206,
    "c": 0.13911,
    "h": 16
  },
  "luminance": 0.12749
}

Semantic roles & 50–950 ramp

primary

#AA404D

secondary

#86C0B9

accent

#D5C553

background

#FDF7F7

surface

#FAEEEE

border

#D3C9C9

text

#14090A

muted

#837B7C

Preview Lab

Preview with #AA404D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →