#AA404B#AA404B

#AA404B is a mid, vivid red. Relative luminance 0.127; OKLCH L 52.0% C 0.139 H 17.2°. Best body text is #FFFFFF at 5.93:1 contrast (WCAG AA passes).

Color values

HEX	#AA404B
RGB	rgb(170, 64, 75)
HSL	hsl(354, 45%, 46%)
HSV	hsv(354, 62%, 67%)
CMYK	cmyk(0%, 62.4%, 55.9%, 33.3%)
CIE-LAB	lab(42.34, 44.33, 16.57)
CIE-LCH	lch(42.34, 47.33, 20.49°)
OKLab	oklab(52.01% 0.1329 0.0412)
OKLCH	oklch(52.01% 0.139 17.2)
XYZ	xyz(19.6827, 12.7233, 8.0746)
Luminance	0.1272 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AA404B #40AA9F

analogous

#AA4080 #AA404B #AA6A40

triadic

#AA404B #4BAA40 #404BAA

tetradic

#AA404B #80AA40 #40AA9F #6A40AA

square

#AA404B #80AA40 #40AA9F #6A40AA

split-complementary

#AA404B #40AA6A #4080AA

monochromatic

#511F24 #7E2F37 #AA404B #C4636D #D58F97

Accessibility & contrast

On white

5.93

#AA404B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.54

#AA404B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AA404B

5.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AA404B	#FFFFFF	#000000	##FFFFFF
##AA404B	1.00	5.93	3.54	5.93
#FFFFFF	5.93	1.00	21.00	1.00
#000000	3.54	21.00	1.00	21.00
##FFFFFF	5.93	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#59564B

Deuteranopia (green-blind)

#746C48

Tritanopia (blue-blind)

#BA2D45

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #aa404b;
/* rgb */ color: rgb(170, 64, 75);
/* oklch */ color: oklch(52.0% 0.139 17.2);

Tailwind

colors: {
  custom: {
    50: '#c97a7d',
    500: '#aa404b',
    950: '#000000',
  },
}

SCSS

$custom: #aa404b;
$custom-light: #c97a7d;
$custom-dark: #000000;

JSON

{
  "hex": "#aa404b",
  "rgb": {
    "r": 170,
    "g": 64,
    "b": 75
  },
  "hsl": {
    "h": 353.774,
    "s": 45.299,
    "l": 45.882
  },
  "oklch": {
    "l": 0.52014,
    "c": 0.13911,
    "h": 17.2
  },
  "luminance": 0.12721
}

Semantic roles & 50–950 ramp

primary

#AA404B

secondary

#86C0BA

accent

#D5C753

background

#FDF7F7

surface

#FAEEEE

border

#D3C9C9

text

#140909

muted

#837B7B

Preview Lab

Preview with #AA404B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →