#AA404A#AA404A

#AA404A is a mid, vivid red. Relative luminance 0.127; OKLCH L 52.0% C 0.139 H 17.8°. Best body text is #FFFFFF at 5.93:1 contrast (WCAG AA passes).

Color values

HEX	#AA404A
RGB	rgb(170, 64, 74)
HSL	hsl(354, 45%, 46%)
HSV	hsv(354, 62%, 67%)
CMYK	cmyk(0%, 62.4%, 56.5%, 33.3%)
CIE-LAB	lab(42.32, 44.25, 17.15)
CIE-LCH	lch(42.32, 47.46, 21.19°)
OKLab	oklab(51.99% 0.1325 0.0425)
OKLCH	oklch(51.99% 0.139 17.8)
XYZ	xyz(19.6487, 12.7098, 7.8958)
Luminance	0.1271 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AA404A #40AAA0

analogous

#AA407F #AA404A #AA6B40

triadic

#AA404A #4AAA40 #404AAA

tetradic

#AA404A #7FAA40 #40AAA0 #6B40AA

square

#AA404A #7FAA40 #40AAA0 #6B40AA

split-complementary

#AA404A #40AA6B #407FAA

monochromatic

#511F23 #7E2F37 #AA404A #C4636C #D58F96

Accessibility & contrast

On white

5.93

#AA404A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.54

#AA404A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AA404A

5.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AA404A	#FFFFFF	#000000	##FFFFFF
##AA404A	1.00	5.93	3.54	5.93
#FFFFFF	5.93	1.00	21.00	1.00
#000000	3.54	21.00	1.00	21.00
##FFFFFF	5.93	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5A564A

Deuteranopia (green-blind)

#746C47

Tritanopia (blue-blind)

#BA2D44

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #aa404a;
/* rgb */ color: rgb(170, 64, 74);
/* oklch */ color: oklch(52.0% 0.139 17.8);

Tailwind

colors: {
  custom: {
    50: '#c97a7c',
    500: '#aa404a',
    950: '#000000',
  },
}

SCSS

$custom: #aa404a;
$custom-light: #c97a7c;
$custom-dark: #000000;

JSON

{
  "hex": "#aa404a",
  "rgb": {
    "r": 170,
    "g": 64,
    "b": 74
  },
  "hsl": {
    "h": 354.34,
    "s": 45.299,
    "l": 45.882
  },
  "oklch": {
    "l": 0.51992,
    "c": 0.13912,
    "h": 17.8
  },
  "luminance": 0.12707
}

Semantic roles & 50–950 ramp

primary

#AA404A

secondary

#86C0BB

accent

#D5C953

background

#FDF7F7

surface

#FAEEEE

border

#D3C9C9

text

#140909

muted

#837B7B

Preview Lab

Preview with #AA404A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →