#AA389D#AA389D

#AA389D is a mid, vivid purple. Relative luminance 0.138; OKLCH L 54.1% C 0.187 H 332.7°. Best body text is #FFFFFF at 5.58:1 contrast (WCAG AA passes).

Color values

HEX	#AA389D
RGB	rgb(170, 56, 157)
HSL	hsl(307, 50%, 44%)
HSV	hsv(307, 67%, 67%)
CMYK	cmyk(0%, 67.1%, 7.6%, 33.3%)
CIE-LAB	lab(43.96, 57.92, -31.35)
CIE-LCH	lch(43.96, 65.86, 331.57°)
OKLab	oklab(54.14% 0.1666 -0.0859)
OKLCH	oklch(54.14% 0.187 332.7)
XYZ	xyz(24.0776, 13.8106, 33.2893)
Luminance	0.1381 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AA389D #38AA45

analogous

#7E38AA #AA389D #AA3864

triadic

#AA389D #9DAA38 #389DAA

tetradic

#AA389D #AA7E38 #38AA45 #3864AA

square

#AA389D #AA7E38 #38AA45 #3864AA

split-complementary

#AA389D #64AA38 #38AA7E

monochromatic

#4E1A48 #7C2972 #AA389D #C857BB #D785CE

Accessibility & contrast

On white

5.58

#AA389D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.76

#AA389D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AA389D

5.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AA389D	#FFFFFF	#000000	##FFFFFF
##AA389D	1.00	5.58	3.76	5.58
#FFFFFF	5.58	1.00	21.00	1.00
#000000	3.76	21.00	1.00	21.00
##FFFFFF	5.58	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#345DA0

Deuteranopia (green-blind)

#5B6E9A

Tritanopia (blue-blind)

#B14266

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #aa389d;
/* rgb */ color: rgb(170, 56, 157);
/* oklch */ color: oklch(54.1% 0.187 332.7);

Tailwind

colors: {
  custom: {
    50: '#c778ba',
    500: '#aa389d',
    950: '#000000',
  },
}

SCSS

$custom: #aa389d;
$custom-light: #c778ba;
$custom-dark: #000000;

JSON

{
  "hex": "#aa389d",
  "rgb": {
    "r": 170,
    "g": 56,
    "b": 157
  },
  "hsl": {
    "h": 306.842,
    "s": 50.442,
    "l": 44.314
  },
  "oklch": {
    "l": 0.54143,
    "c": 0.18746,
    "h": 332.7
  },
  "luminance": 0.13809
}

Semantic roles & 50–950 ramp

primary

#AA389D

secondary

#7DC185

accent

#DA5E4E

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#130911

muted

#827B80

Preview Lab

Preview with #AA389D

Body copy rendered with the generated semantic roles for this colour.

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