#AA37A4#AA37A4

#AA37A4 is a mid, vivid purple. Relative luminance 0.140; OKLCH L 54.4% C 0.194 H 330.1°. Best body text is #FFFFFF at 5.54:1 contrast (WCAG AA passes).

Color values

HEX	#AA37A4
RGB	rgb(170, 55, 164)
HSL	hsl(303, 51%, 44%)
HSV	hsv(303, 68%, 67%)
CMYK	cmyk(0%, 67.6%, 3.5%, 33.3%)
CIE-LAB	lab(44.18, 59.45, -35.20)
CIE-LCH	lch(44.18, 69.09, 329.37°)
OKLab	oklab(54.42% 0.1683 -0.097)
OKLCH	oklch(54.42% 0.194 330.1)
XYZ	xyz(24.6444, 13.9606, 36.5114)
Luminance	0.1396 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AA37A4 #37AA3D

analogous

#7737AA #AA37A4 #AA376B

triadic

#AA37A4 #A4AA37 #37A4AA

tetradic

#AA37A4 #AA7737 #37AA3D #376BAA

square

#AA37A4 #AA7737 #37AA3D #376BAA

split-complementary

#AA37A4 #6BAA37 #37AA77

monochromatic

#4E194B #7C2877 #AA37A4 #C856C2 #D784D3

Accessibility & contrast

On white

5.54

#AA37A4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.79

#AA37A4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AA37A4

5.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AA37A4	#FFFFFF	#000000	##FFFFFF
##AA37A4	1.00	5.54	3.79	5.54
#FFFFFF	5.54	1.00	21.00	1.00
#000000	3.79	21.00	1.00	21.00
##FFFFFF	5.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2C5EA7

Deuteranopia (green-blind)

#576EA1

Tritanopia (blue-blind)

#B04569

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #aa37a4;
/* rgb */ color: rgb(170, 55, 164);
/* oklch */ color: oklch(54.4% 0.194 330.1);

Tailwind

colors: {
  custom: {
    50: '#c777bf',
    500: '#aa37a4',
    950: '#000000',
  },
}

SCSS

$custom: #aa37a4;
$custom-light: #c777bf;
$custom-dark: #000000;

JSON

{
  "hex": "#aa37a4",
  "rgb": {
    "r": 170,
    "g": 55,
    "b": 164
  },
  "hsl": {
    "h": 303.13,
    "s": 51.111,
    "l": 44.118
  },
  "oklch": {
    "l": 0.54415,
    "c": 0.19421,
    "h": 330.1
  },
  "luminance": 0.13959
}

Semantic roles & 50–950 ramp

primary

#AA37A4

secondary

#7CC17F

accent

#DB554D

background

#FCF7FB

surface

#F9EEF7

border

#D2C9D0

text

#130912

muted

#827B81

Preview Lab

Preview with #AA37A4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →