#AA379D#AA379D

#AA379D is a mid, vivid purple. Relative luminance 0.137; OKLCH L 54.0% C 0.189 H 332.7°. Best body text is #FFFFFF at 5.61:1 contrast (WCAG AA passes).

Color values

HEX	#AA379D
RGB	rgb(170, 55, 157)
HSL	hsl(307, 51%, 44%)
HSV	hsv(307, 68%, 67%)
CMYK	cmyk(0%, 67.6%, 7.6%, 33.3%)
CIE-LAB	lab(43.82, 58.31, -31.57)
CIE-LCH	lch(43.82, 66.31, 331.57°)
OKLab	oklab(54.04% 0.1678 -0.0865)
OKLCH	oklch(54.04% 0.189 332.7)
XYZ	xyz(24.0296, 13.7147, 33.2733)
Luminance	0.1371 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AA379D #37AA44

analogous

#7E37AA #AA379D #AA3764

triadic

#AA379D #9DAA37 #379DAA

tetradic

#AA379D #AA7E37 #37AA44 #3764AA

square

#AA379D #AA7E37 #37AA44 #3764AA

split-complementary

#AA379D #64AA37 #37AA7E

monochromatic

#4E1948 #7C2872 #AA379D #C856BB #D784CE

Accessibility & contrast

On white

5.61

#AA379D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.74

#AA379D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AA379D

5.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AA379D	#FFFFFF	#000000	##FFFFFF
##AA379D	1.00	5.61	3.74	5.61
#FFFFFF	5.61	1.00	21.00	1.00
#000000	3.74	21.00	1.00	21.00
##FFFFFF	5.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#325DA0

Deuteranopia (green-blind)

#5B6D9A

Tritanopia (blue-blind)

#B14265

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #aa379d;
/* rgb */ color: rgb(170, 55, 157);
/* oklch */ color: oklch(54.0% 0.189 332.7);

Tailwind

colors: {
  custom: {
    50: '#c777ba',
    500: '#aa379d',
    950: '#000000',
  },
}

SCSS

$custom: #aa379d;
$custom-light: #c777ba;
$custom-dark: #000000;

JSON

{
  "hex": "#aa379d",
  "rgb": {
    "r": 170,
    "g": 55,
    "b": 157
  },
  "hsl": {
    "h": 306.783,
    "s": 51.111,
    "l": 44.118
  },
  "oklch": {
    "l": 0.54042,
    "c": 0.18875,
    "h": 332.7
  },
  "luminance": 0.13713
}

Semantic roles & 50–950 ramp

primary

#AA379D

secondary

#7CC184

accent

#DB5D4D

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#130911

muted

#827B80

Preview Lab

Preview with #AA379D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →