#AA3697#AA3697

#AA3697 is a mid, vivid purple. Relative luminance 0.134; OKLCH L 53.6% C 0.185 H 335.1°. Best body text is #FFFFFF at 5.70:1 contrast (WCAG AA passes).

Color values

HEX	#AA3697
RGB	rgb(170, 54, 151)
HSL	hsl(310, 52%, 44%)
HSV	hsv(310, 68%, 67%)
CMYK	cmyk(0%, 68.2%, 11.2%, 33.3%)
CIE-LAB	lab(43.39, 57.75, -28.64)
CIE-LCH	lch(43.39, 64.46, 333.62°)
OKLab	oklab(53.64% 0.1683 -0.0781)
OKLCH	oklch(53.64% 0.186 335.1)
XYZ	xyz(23.4829, 13.4207, 30.6258)
Luminance	0.1342 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AA3697 #36AA49

analogous

#8336AA #AA3697 #AA365D

triadic

#AA3697 #97AA36 #3697AA

tetradic

#AA3697 #AA8336 #36AA49 #365DAA

square

#AA3697 #AA8336 #36AA49 #365DAA

split-complementary

#AA3697 #5DAA36 #36AA83

monochromatic

#4D1844 #7C276E #AA3697 #C954B6 #D883CA

Accessibility & contrast

On white

5.70

#AA3697 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.68

#AA3697 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AA3697

5.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AA3697	#FFFFFF	#000000	##FFFFFF
##AA3697	1.00	5.70	3.68	5.70
#FFFFFF	5.70	1.00	21.00	1.00
#000000	3.68	21.00	1.00	21.00
##FFFFFF	5.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#365B9A

Deuteranopia (green-blind)

#5D6D94

Tritanopia (blue-blind)

#B23E62

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #aa3697;
/* rgb */ color: rgb(170, 54, 151);
/* oklch */ color: oklch(53.6% 0.185 335.1);

Tailwind

colors: {
  custom: {
    50: '#c777b6',
    500: '#aa3697',
    950: '#000000',
  },
}

SCSS

$custom: #aa3697;
$custom-light: #c777b6;
$custom-dark: #000000;

JSON

{
  "hex": "#aa3697",
  "rgb": {
    "r": 170,
    "g": 54,
    "b": 151
  },
  "hsl": {
    "h": 309.828,
    "s": 51.786,
    "l": 43.922
  },
  "oklch": {
    "l": 0.53635,
    "c": 0.1855,
    "h": 335.1
  },
  "luminance": 0.13419
}

Semantic roles & 50–950 ramp

primary

#AA3697

secondary

#7BC186

accent

#DB644D

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#130911

muted

#827B80

Preview Lab

Preview with #AA3697

Body copy rendered with the generated semantic roles for this colour.

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