#AA349D#AA349D

#AA349D is a mid, vivid purple. Relative luminance 0.134; OKLCH L 53.7% C 0.193 H 332.7°. Best body text is #FFFFFF at 5.70:1 contrast (WCAG AA passes).

Color values

HEX	#AA349D
RGB	rgb(170, 52, 157)
HSL	hsl(307, 53%, 44%)
HSV	hsv(307, 69%, 67%)
CMYK	cmyk(0%, 69.4%, 7.6%, 33.3%)
CIE-LAB	lab(43.42, 59.45, -32.21)
CIE-LCH	lch(43.42, 67.61, 331.55°)
OKLab	oklab(53.75% 0.1711 -0.0883)
OKLCH	oklch(53.75% 0.193 332.7)
XYZ	xyz(23.8914, 13.4383, 33.2273)
Luminance	0.1344 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AA349D #34AA41

analogous

#7C34AA #AA349D #AA3462

triadic

#AA349D #9DAA34 #349DAA

tetradic

#AA349D #AA7C34 #34AA41 #3462AA

square

#AA349D #AA7C34 #34AA41 #3462AA

split-complementary

#AA349D #62AA34 #34AA7C

monochromatic

#4C1746 #7B2672 #AA349D #CA51BD #D880CF

Accessibility & contrast

On white

5.70

#AA349D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.69

#AA349D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AA349D

5.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AA349D	#FFFFFF	#000000	##FFFFFF
##AA349D	1.00	5.70	3.69	5.70
#FFFFFF	5.70	1.00	21.00	1.00
#000000	3.69	21.00	1.00	21.00
##FFFFFF	5.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2F5CA0

Deuteranopia (green-blind)

#596D9A

Tritanopia (blue-blind)

#B13F64

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #aa349d;
/* rgb */ color: rgb(170, 52, 157);
/* oklch */ color: oklch(53.7% 0.193 332.7);

Tailwind

colors: {
  custom: {
    50: '#c776ba',
    500: '#aa349d',
    950: '#000000',
  },
}

SCSS

$custom: #aa349d;
$custom-light: #c776ba;
$custom-dark: #000000;

JSON

{
  "hex": "#aa349d",
  "rgb": {
    "r": 170,
    "g": 52,
    "b": 157
  },
  "hsl": {
    "h": 306.61,
    "s": 53.153,
    "l": 43.529
  },
  "oklch": {
    "l": 0.53749,
    "c": 0.19252,
    "h": 332.7
  },
  "luminance": 0.13436
}

Semantic roles & 50–950 ramp

primary

#AA349D

secondary

#78C180

accent

#DD5B4B

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#130911

muted

#827B80

Preview Lab

Preview with #AA349D

Body copy rendered with the generated semantic roles for this colour.

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