#AA2940#AA2940
#AA2940 is a mid, vivid red. Relative luminance 0.105; OKLCH L 49.3% C 0.164 H 16.0°. Best body text is #FFFFFF at 6.77:1 contrast (WCAG AA passes).
Color values
| HEX | #AA2940 |
|---|---|
| RGB | rgb(170, 41, 64) |
| HSL | hsl(349, 61%, 41%) |
| HSV | hsv(349, 76%, 67%) |
| CMYK | cmyk(0%, 75.9%, 62.4%, 33.3%) |
| CIE-LAB | lab(38.73, 52.79, 18.63) |
| CIE-LCH | lch(38.73, 55.98, 19.44°) |
| OKLab | oklab(49.25% 0.158 0.0453) |
| OKLCH | oklch(49.25% 0.164 16) |
| XYZ | xyz(18.2978, 10.5048, 5.9136) |
| Luminance | 0.1050 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 2.39
Rose Red
#BE013C
ΔE00 3.79
Raspberry (survey)
#B00149
ΔE00 5.57
Cranberry
#9E003A
ΔE00 5.59
Cardinal
#C41E3A
ΔE00 5.70
Ruby
#CA0147
ΔE00 5.71
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AA2940 #29AA93
analogous
#AA2981 #AA2940 #AA5329
triadic
#AA2940 #40AA29 #2940AA
tetradic
#AA2940 #81AA29 #29AA93 #5329AA
square
#AA2940 #81AA29 #29AA93 #5329AA
split-complementary
#AA2940 #29AA53 #2981AA
monochromatic
#47111B #791D2D #AA2940 #D13F59 #DD7184
Accessibility & contrast
On white
6.77
#AA2940 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.10
#AA2940 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AA2940
6.77:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AA2940 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AA2940 | 1.00 | 6.77 | 3.10 | 6.77 |
| #FFFFFF | 6.77 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.10 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.77 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4D4A40
Deuteranopia (green-blind)
#6E653C
Tritanopia (blue-blind)
#BA0033
Achromatopsia (no color)
#5B5B5B
Design tokens & code
CSS
--color: #aa2940; /* rgb */ color: rgb(170, 41, 64); /* oklch */ color: oklch(49.3% 0.164 16.0);
Tailwind
colors: {
custom: {
50: '#ca6e74',
500: '#aa2940',
950: '#000000',
},
}SCSS
$custom: #aa2940; $custom-light: #ca6e74; $custom-dark: #000000;
JSON
{
"hex": "#aa2940",
"rgb": {
"r": 170,
"g": 41,
"b": 64
},
"hsl": {
"h": 349.302,
"s": 61.137,
"l": 41.373
},
"oklch": {
"l": 0.4925,
"c": 0.16431,
"h": 16
},
"luminance": 0.10502
}Semantic roles & 50–950 ramp
primary
#AA2940
secondary
#6BC4B4
accent
#E4C844
background
#FDF7F7
surface
#FAEDED
border
#D3C8C8
text
#150808
muted
#837B7B