#A81D43#A81D43
#A81D43 is a mid, vivid pink. Relative luminance 0.096; OKLCH L 48.0% C 0.173 H 12.0°. Best body text is #FFFFFF at 7.19:1 contrast (WCAG AA passes).
Color values
| HEX | #A81D43 |
|---|---|
| RGB | rgb(168, 29, 67) |
| HSL | hsl(344, 71%, 39%) |
| HSV | hsv(344, 83%, 66%) |
| CMYK | cmyk(0%, 82.7%, 60.1%, 34.1%) |
| CIE-LAB | lab(37.14, 55.97, 14.52) |
| CIE-LCH | lch(37.14, 57.82, 14.54°) |
| OKLab | oklab(48.02% 0.1691 0.0359) |
| OKLCH | oklch(48.02% 0.173 12) |
| XYZ | xyz(17.6028, 9.6115, 6.2374) |
| Luminance | 0.0961 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Rouge
#AB1239
ΔE00 2.87
Raspberry (survey)
#B00149
ΔE00 2.87
Purplish Red
#B0054B
ΔE00 3.18
Cranberry
#9E003A
ΔE00 3.38
Rose Red
#BE013C
ΔE00 5.00
Purple Red
#990147
ΔE00 6.28
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#A81D43 #1DA882
analogous
#A81D88 #A81D43 #A83C1D
triadic
#A81D43 #43A81D #1D43A8
tetradic
#A81D43 #88A81D #1DA882 #3C1DA8
square
#A81D43 #88A81D #1DA882 #3C1DA8
split-complementary
#A81D43 #1DA83C #1D88A8
monochromatic
#400B19 #74142E #A81D43 #DA2859 #E35C81
Accessibility & contrast
On white
7.19
#A81D43 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.92
#A81D43 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #A81D43
7.19:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##A81D43 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##A81D43 | 1.00 | 7.19 | 2.92 | 7.19 |
| #FFFFFF | 7.19 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.92 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.19 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#464543
Deuteranopia (green-blind)
#69613F
Tritanopia (blue-blind)
#B8002E
Achromatopsia (no color)
#575757
Design tokens & code
CSS
--color: #a81d43; /* rgb */ color: rgb(168, 29, 67); /* oklch */ color: oklch(48.0% 0.173 12.0);
Tailwind
colors: {
custom: {
50: '#c96976',
500: '#a81d43',
950: '#000000',
},
}SCSS
$custom: #a81d43; $custom-light: #c96976; $custom-dark: #000000;
JSON
{
"hex": "#a81d43",
"rgb": {
"r": 168,
"g": 29,
"b": 67
},
"hsl": {
"h": 343.597,
"s": 70.558,
"l": 38.627
},
"oklch": {
"l": 0.48019,
"c": 0.17282,
"h": 12
},
"luminance": 0.09609
}Semantic roles & 50–950 ramp
primary
#A81D43
secondary
#5AC7A9
accent
#EDBC3A
background
#FDF6F7
surface
#FAECED
border
#D3C7C8
text
#140708
muted
#837A7B