#A7404A#A7404A

#A7404A is a mid, vivid red. Relative luminance 0.124; OKLCH L 51.5% C 0.136 H 17.5°. Best body text is #FFFFFF at 6.04:1 contrast (WCAG AA passes).

Color values

HEX	#A7404A
RGB	rgb(167, 64, 74)
HSL	hsl(354, 45%, 45%)
HSV	hsv(354, 62%, 65%)
CMYK	cmyk(0%, 61.7%, 55.7%, 34.5%)
CIE-LAB	lab(41.81, 43.20, 16.38)
CIE-LCH	lch(41.81, 46.20, 20.77°)
OKLab	oklab(51.51% 0.1295 0.0407)
OKLCH	oklch(51.51% 0.136 17.5)
XYZ	xyz(19.0074, 12.3791, 7.8657)
Luminance	0.1238 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#A7404A #40A79D

analogous

#A7407D #A7404A #A76A40

triadic

#A7404A #4AA740 #404AA7

tetradic

#A7404A #7DA740 #40A79D #6A40A7

square

#A7404A #7DA740 #40A79D #6A40A7

split-complementary

#A7404A #40A76A #407DA7

monochromatic

#4F1E23 #7B2F36 #A7404A #C3626B #D48E95

Accessibility & contrast

On white

6.04

#A7404A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.48

#A7404A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #A7404A

6.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##A7404A	#FFFFFF	#000000	##FFFFFF
##A7404A	1.00	6.04	3.48	6.04
#FFFFFF	6.04	1.00	21.00	1.00
#000000	3.48	21.00	1.00	21.00
##FFFFFF	6.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#59554A

Deuteranopia (green-blind)

#736B48

Tritanopia (blue-blind)

#B62E44

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #a7404a;
/* rgb */ color: rgb(167, 64, 74);
/* oklch */ color: oklch(51.5% 0.136 17.5);

Tailwind

colors: {
  custom: {
    50: '#c67a7c',
    500: '#a7404a',
    950: '#000000',
  },
}

SCSS

$custom: #a7404a;
$custom-light: #c67a7c;
$custom-dark: #000000;

JSON

{
  "hex": "#a7404a",
  "rgb": {
    "r": 167,
    "g": 64,
    "b": 74
  },
  "hsl": {
    "h": 354.175,
    "s": 44.589,
    "l": 45.294
  },
  "oklch": {
    "l": 0.51511,
    "c": 0.1357,
    "h": 17.5
  },
  "luminance": 0.12377
}

Semantic roles & 50–950 ramp

primary

#A7404A

secondary

#84BFB9

accent

#D4C854

background

#FCF7F7

surface

#F9EEEE

border

#D2C9C9

text

#140909

muted

#827B7B

Preview Lab

Preview with #A7404A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →