#A7344B#A7344B
#A7344B is a mid, vivid red. Relative luminance 0.112; OKLCH L 50.1% C 0.150 H 12.7°. Best body text is #FFFFFF at 6.49:1 contrast (WCAG AA passes).
Color values
| HEX | #A7344B |
|---|---|
| RGB | rgb(167, 52, 75) |
| HSL | hsl(348, 53%, 43%) |
| HSV | hsv(348, 69%, 65%) |
| CMYK | cmyk(0%, 68.9%, 55.1%, 34.5%) |
| CIE-LAB | lab(39.89, 48.55, 13.14) |
| CIE-LCH | lch(39.89, 50.29, 15.14°) |
| OKLab | oklab(50.08% 0.1466 0.033) |
| OKLCH | oklch(50.08% 0.15 12.7) |
| XYZ | xyz(18.4360, 11.1819, 7.8428) |
| Luminance | 0.1118 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Light Burgundy
#A8415B
ΔE00 4.13
Light Maroon
#A24857
ΔE00 4.35
Rouge
#AB1239
ΔE00 4.83
Raspberry (survey)
#B00149
ΔE00 5.10
Purplish Red
#B0054B
ΔE00 5.16
Dark Rose
#B5485D
ΔE00 5.75
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#A7344B #34A790
analogous
#A73484 #A7344B #A75634
triadic
#A7344B #4BA734 #344BA7
tetradic
#A7344B #84A734 #34A790 #5634A7
square
#A7344B #84A734 #34A790 #5634A7
split-complementary
#A7344B #34A756 #3484A7
monochromatic
#4A1721 #782536 #A7344B #C85068 #D77E90
Accessibility & contrast
On white
6.49
#A7344B on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.24
#A7344B on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #A7344B
6.49:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##A7344B | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##A7344B | 1.00 | 6.49 | 3.24 | 6.49 |
| #FFFFFF | 6.49 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.24 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.49 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#504F4B
Deuteranopia (green-blind)
#6E6748
Tritanopia (blue-blind)
#B61D3D
Achromatopsia (no color)
#5E5E5E
Design tokens & code
CSS
--color: #a7344b; /* rgb */ color: rgb(167, 52, 75); /* oklch */ color: oklch(50.1% 0.150 12.7);
Tailwind
colors: {
custom: {
50: '#c7737d',
500: '#a7344b',
950: '#000000',
},
}SCSS
$custom: #a7344b; $custom-light: #c7737d; $custom-dark: #000000;
JSON
{
"hex": "#a7344b",
"rgb": {
"r": 167,
"g": 52,
"b": 75
},
"hsl": {
"h": 348,
"s": 52.511,
"l": 42.941
},
"oklch": {
"l": 0.50078,
"c": 0.15027,
"h": 12.7
},
"luminance": 0.11179
}Semantic roles & 50–950 ramp
primary
#A7344B
secondary
#77C0B1
accent
#DCBF4C
background
#FCF7F7
surface
#F9EDEE
border
#D2C8C9
text
#140909
muted
#827B7B