#A7344A#A7344A
#A7344A is a mid, vivid red. Relative luminance 0.112; OKLCH L 50.1% C 0.150 H 13.3°. Best body text is #FFFFFF at 6.50:1 contrast (WCAG AA passes).
Color values
| HEX | #A7344A |
|---|---|
| RGB | rgb(167, 52, 74) |
| HSL | hsl(349, 53%, 43%) |
| HSV | hsv(349, 69%, 65%) |
| CMYK | cmyk(0%, 68.9%, 55.7%, 34.5%) |
| CIE-LAB | lab(39.86, 48.47, 13.74) |
| CIE-LCH | lch(39.86, 50.38, 15.83°) |
| OKLab | oklab(50.05% 0.1462 0.0344) |
| OKLCH | oklch(50.05% 0.15 13.3) |
| XYZ | xyz(18.4020, 11.1684, 7.6639) |
| Luminance | 0.1117 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Light Burgundy
#A8415B
ΔE00 4.39
Light Maroon
#A24857
ΔE00 4.44
Rouge
#AB1239
ΔE00 4.65
Raspberry (survey)
#B00149
ΔE00 5.26
Purplish Red
#B0054B
ΔE00 5.35
Rose Red
#BE013C
ΔE00 5.68
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#A7344A #34A791
analogous
#A73483 #A7344A #A75834
triadic
#A7344A #4AA734 #344AA7
tetradic
#A7344A #83A734 #34A791 #5834A7
square
#A7344A #83A734 #34A791 #5834A7
split-complementary
#A7344A #34A758 #3483A7
monochromatic
#4A1721 #782535 #A7344A #C85067 #D77E8F
Accessibility & contrast
On white
6.50
#A7344A on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.23
#A7344A on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #A7344A
6.50:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##A7344A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##A7344A | 1.00 | 6.50 | 3.23 | 6.50 |
| #FFFFFF | 6.50 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.23 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.50 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#504F4A
Deuteranopia (green-blind)
#6E6747
Tritanopia (blue-blind)
#B61C3D
Achromatopsia (no color)
#5E5E5E
Design tokens & code
CSS
--color: #a7344a; /* rgb */ color: rgb(167, 52, 74); /* oklch */ color: oklch(50.1% 0.150 13.3);
Tailwind
colors: {
custom: {
50: '#c7737c',
500: '#a7344a',
950: '#000000',
},
}SCSS
$custom: #a7344a; $custom-light: #c7737c; $custom-dark: #000000;
JSON
{
"hex": "#a7344a",
"rgb": {
"r": 167,
"g": 52,
"b": 74
},
"hsl": {
"h": 348.522,
"s": 52.511,
"l": 42.941
},
"oklch": {
"l": 0.50054,
"c": 0.15019,
"h": 13.3
},
"luminance": 0.11166
}Semantic roles & 50–950 ramp
primary
#A7344A
secondary
#77C0B2
accent
#DCC04C
background
#FCF7F7
surface
#F9EDEE
border
#D2C8C9
text
#140909
muted
#827B7B