#A73274#A73274

#A73274 is a mid, vivid pink. Relative luminance 0.118; OKLCH L 51.2% C 0.166 H 349.8°. Best body text is #FFFFFF at 6.27:1 contrast (WCAG AA passes).

Color values

HEX#A73274
RGBrgb(167, 50, 116)
HSLhsl(326, 54%, 43%)
HSVhsv(326, 70%, 65%)
CMYKcmyk(0%, 70.1%, 30.5%, 34.5%)
CIE-LABlab(40.83, 53.57, -11.22)
CIE-LCHlch(40.83, 54.73, 348.17°)
OKLaboklab(51.18% 0.1633 -0.0293)
OKLCHoklch(51.18% 0.166 349.8)
XYZxyz(20.2303, 11.7599, 17.7241)
Luminance0.1176 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#A73274 #32A765
analogous
#A032A7 #A73274 #A73239
triadic
#A73274 #74A732 #3274A7
tetradic
#A73274 #A7A032 #32A765 #3239A7
square
#A73274 #A7A032 #32A765 #3239A7
split-complementary
#A73274 #39A732 #32A7A0
monochromatic
#491633 #782453 #A73274 #CA4D93 #D87CB0

Accessibility & contrast

On white

6.27
#A73274 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.35
#A73274 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #A73274
6.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##A73274#FFFFFF#000000##FFFFFF
##A732741.006.273.356.27
#FFFFFF6.271.0021.001.00
#0000003.3521.001.0021.00
##FFFFFF6.271.0021.001.00

Color blindness preview

Protanopia (red-blind)
#435376
Deuteranopia (green-blind)
#656871
Tritanopia (blue-blind)
#B32C4E
Achromatopsia (no color)
#606060

Design tokens & code

CSS
--color: #a73274;
/* rgb */ color: rgb(167, 50, 116);
/* oklch */ color: oklch(51.2% 0.166 349.8);
Tailwind
colors: {
  custom: {
    50: '#c5739c',
    500: '#a73274',
    950: '#000000',
  },
}
SCSS
$custom: #a73274;
$custom-light: #c5739c;
$custom-dark: #000000;
JSON
{
  "hex": "#a73274",
  "rgb": {
    "r": 167,
    "g": 50,
    "b": 116
  },
  "hsl": {
    "h": 326.154,
    "s": 53.917,
    "l": 42.549
  },
  "oklch": {
    "l": 0.51181,
    "c": 0.16585,
    "h": 349.8
  },
  "luminance": 0.11758
}

Semantic roles & 50–950 ramp

primary
#A73274
secondary
#74C096
accent
#DD8A4B
background
#FCF7F9
surface
#F9EDF2
border
#D2C8CC
text
#13090E
muted
#827B7E

Preview Lab

Preview with #A73274

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#A73274 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva