#A73196#A73196

#A73196 is a mid, vivid purple. Relative luminance 0.126; OKLCH L 52.6% C 0.189 H 334.3°. Best body text is #FFFFFF at 5.96:1 contrast (WCAG AA passes).

Color values

HEX	#A73196
RGB	rgb(167, 49, 150)
HSL	hsl(309, 55%, 42%)
HSV	hsv(309, 71%, 65%)
CMYK	cmyk(0%, 70.7%, 10.2%, 34.5%)
CIE-LAB	lab(42.18, 58.72, -29.97)
CIE-LCH	lch(42.18, 65.92, 332.96°)
OKLab	oklab(52.65% 0.1705 -0.0819)
OKLCH	oklch(52.65% 0.189 334.3)
XYZ	xyz(22.5399, 12.6160, 30.0963)
Luminance	0.1261 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#A73196 #31A742

analogous

#7D31A7 #A73196 #A7315B

triadic

#A73196 #96A731 #3196A7

tetradic

#A73196 #A77D31 #31A742 #315BA7

square

#A73196 #A77D31 #31A742 #315BA7

split-complementary

#A73196 #5BA731 #31A77D

monochromatic

#481541 #78236C #A73196 #CA4BB8 #D87ACB

Accessibility & contrast

On white

5.96

#A73196 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.52

#A73196 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #A73196

5.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##A73196	#FFFFFF	#000000	##FFFFFF
##A73196	1.00	5.96	3.52	5.96
#FFFFFF	5.96	1.00	21.00	1.00
#000000	3.52	21.00	1.00	21.00
##FFFFFF	5.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2F5899

Deuteranopia (green-blind)

#596A93

Tritanopia (blue-blind)

#AF3B60

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #a73196;
/* rgb */ color: rgb(167, 49, 150);
/* oklch */ color: oklch(52.6% 0.189 334.3);

Tailwind

colors: {
  custom: {
    50: '#c574b5',
    500: '#a73196',
    950: '#000000',
  },
}

SCSS

$custom: #a73196;
$custom-light: #c574b5;
$custom-dark: #000000;

JSON

{
  "hex": "#a73196",
  "rgb": {
    "r": 167,
    "g": 49,
    "b": 150
  },
  "hsl": {
    "h": 308.644,
    "s": 54.63,
    "l": 42.353
  },
  "oklch": {
    "l": 0.52645,
    "c": 0.18919,
    "h": 334.3
  },
  "luminance": 0.12614
}

Semantic roles & 50–950 ramp

primary

#A73196

secondary

#73C17E

accent

#DE5F4A

background

#FCF7FB

surface

#F8EDF6

border

#D1C8D0

text

#130911

muted

#827B80

Preview Lab

Preview with #A73196

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →