#A7301A#A7301A
#A7301A is a mid, vivid red. Relative luminance 0.104; OKLCH L 48.9% C 0.159 H 32.7°. Best body text is #FFFFFF at 6.82:1 contrast (WCAG AA passes).
Color values
| HEX | #A7301A |
|---|---|
| RGB | rgb(167, 48, 26) |
| HSL | hsl(9, 73%, 38%) |
| HSV | hsv(9, 84%, 65%) |
| CMYK | cmyk(0%, 71.3%, 84.4%, 34.5%) |
| CIE-LAB | lab(38.56, 47.53, 40.60) |
| CIE-LCH | lch(38.56, 62.51, 40.50°) |
| OKLab | oklab(48.85% 0.1338 0.0857) |
| OKLCH | oklch(48.85% 0.159 32.7) |
| XYZ | xyz(17.1818, 10.4066, 2.0811) |
| Luminance | 0.1040 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Brick
#A03623
ΔE00 2.10
Brownish Red
#9E3623
ΔE00 2.37
Rusty Red
#AF2F0D
ΔE00 2.96
Rust Red
#AA2704
ΔE00 3.15
Burnt Red
#9F2305
ΔE00 3.60
Darkish Red
#A90308
ΔE00 4.47
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#A7301A #1A91A7
analogous
#A71A4A #A7301A #A7771A
triadic
#A7301A #1AA730 #301AA7
tetradic
#A7301A #4AA71A #1A91A7 #771AA7
square
#A7301A #4AA71A #1A91A7 #771AA7
split-complementary
#A7301A #1AA777 #1A4AA7
monochromatic
#3D120A #722112 #A7301A #DC3F22 #E56D57
Accessibility & contrast
On white
6.82
#A7301A on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.08
#A7301A on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #A7301A
6.82:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##A7301A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##A7301A | 1.00 | 6.82 | 3.08 | 6.82 |
| #FFFFFF | 6.82 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.08 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.82 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#544A16
Deuteranopia (green-blind)
#716413
Tritanopia (blue-blind)
#B8002C
Achromatopsia (no color)
#5B5B5B
Design tokens & code
CSS
--color: #a7301a; /* rgb */ color: rgb(167, 48, 26); /* oklch */ color: oklch(48.9% 0.159 32.7);
Tailwind
colors: {
custom: {
50: '#ca7059',
500: '#a7301a',
950: '#000000',
},
}SCSS
$custom: #a7301a; $custom-light: #ca7059; $custom-dark: #000000;
JSON
{
"hex": "#a7301a",
"rgb": {
"r": 167,
"g": 48,
"b": 26
},
"hsl": {
"h": 9.362,
"s": 73.057,
"l": 37.843
},
"oklch": {
"l": 0.48853,
"c": 0.15892,
"h": 32.7
},
"luminance": 0.10404
}Semantic roles & 50–950 ramp
primary
#A7301A
secondary
#55B6C8
accent
#D3F038
background
#FDF7F5
surface
#FBEDE9
border
#D4C8C5
text
#150804
muted
#837B79