#A72DB4#A72DB4

#A72DB4 is a mid, highly saturated purple. Relative luminance 0.134; OKLCH L 54.0% C 0.217 H 323.7°. Best body text is #FFFFFF at 5.71:1 contrast (WCAG AA passes).

Color values

HEX	#A72DB4
RGB	rgb(167, 45, 180)
HSL	hsl(294, 60%, 44%)
HSV	hsv(294, 75%, 71%)
CMYK	cmyk(7.2%, 75%, 0%, 29.4%)
CIE-LAB	lab(43.34, 65.05, -46.03)
CIE-LCH	lch(43.34, 79.68, 324.71°)
OKLab	oklab(54.01% 0.1749 -0.1285)
OKLCH	oklch(54.01% 0.217 323.7)
XYZ	xyz(25.1122, 13.3891, 44.4328)
Luminance	0.1339 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#A72DB4 #3AB42D

analogous

#642DB4 #A72DB4 #B42D7E

triadic

#A72DB4 #B4A72D #2DB4A7

tetradic

#A72DB4 #B4642D #3AB42D #2D7EB4

square

#A72DB4 #B4642D #3AB42D #2D7EB4

split-complementary

#A72DB4 #7EB42D #2DB464

monochromatic

#4C1552 #7A2183 #A72DB4 #C54CD2 #D57DDE

Accessibility & contrast

On white

5.71

#A72DB4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.68

#A72DB4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #A72DB4

5.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##A72DB4	#FFFFFF	#000000	##FFFFFF
##A72DB4	1.00	5.71	3.68	5.71
#FFFFFF	5.71	1.00	21.00	1.00
#000000	3.68	21.00	1.00	21.00
##FFFFFF	5.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005DB8

Deuteranopia (green-blind)

#466BB1

Tritanopia (blue-blind)

#AA466F

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #a72db4;
/* rgb */ color: rgb(167, 45, 180);
/* oklch */ color: oklch(54.0% 0.217 323.7);

Tailwind

colors: {
  custom: {
    50: '#c573cb',
    500: '#a72db4',
    950: '#000000',
  },
}

SCSS

$custom: #a72db4;
$custom-light: #c573cb;
$custom-dark: #000000;

JSON

{
  "hex": "#a72db4",
  "rgb": {
    "r": 167,
    "g": 45,
    "b": 180
  },
  "hsl": {
    "h": 294.222,
    "s": 60,
    "l": 44.118
  },
  "oklch": {
    "l": 0.54013,
    "c": 0.21699,
    "h": 323.7
  },
  "luminance": 0.13388
}

Semantic roles & 50–950 ramp

primary

#A72DB4

secondary

#7EC776

accent

#E34554

background

#FCF7FC

surface

#F8EDF8

border

#D1C8D1

text

#130913

muted

#827B82

Preview Lab

Preview with #A72DB4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →